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Category Archives: News Media

May 5, 2017

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Categories: Communications, News Media

Pitching Local TV in Pay-for-Play World

Many of us have been there. Following the national launch of a health campaign, we’re seeking extension opportunities in local markets, particularly with seemingly “low-hanging fruit” like local broadcast. But what do you do if local TV in your target...

December 15, 2016

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Categories: Advocacy, Communications, Digital and Social Media, News Media

The Real Impact of ‘Fake News’

Most of us are guilty of flipping through the supermarket tabloids at the checkout line, being drawn in by the controversial headlines that blur the boundaries of true media reporting. Certain media outlets have taken liberties with news reporting for...

Inspiring Healthy Appetites for Healthcare Content

While the Oxford Dictionary “word” of the year in 2015 was the ‘Face with Tears of Joy’ emoji, we’re putting an early bet that 2016’s will be “content.” Everywhere you turn this year it’s all about content: long form, snackable,...

September 16, 2016

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Categories: Communications, News Media

John Oliver and the Case for Candid Data Communications

Earlier this year, HBO’s Last Week Tonight featured a segment on scientific studies. In it, John Oliver criticized the media for reporting untrue or incomplete information, and laid some blame on the scientific community as well for the “publish or...

August 9, 2016

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Categories: Communications, Digital and Social Media, News Media

Trust Issues: Traditional Media Hits an All Time Low

With the Presidential election heating up, scrutiny over media coverage of the high-profile race is also getting hot. People have long distrusted media outlets they see as opposing their specific views, but the recent cover story in New York Magazine...

July 8, 2016

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Categories: Health, News Media

Telemedicine, Healthcare Coverage, Human Gene Modification, Healthcare Fraud and Enforcement, The American Diet, and More!

Telemedicine Transformation As reported in the Wall Street Journal, telemedicine is growing, thanks to faster internet connections, ubiquitous smartphones and changing insurance standards – and it’s changing the delivery of health care. More than 15 million Americans received some kind...

April 13, 2016

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Categories: News Media

Science News, Courtesy of Hollywood’s A-List

If anyone doubts that TV news shows know how to cover health, CNN’s recent report on breast cancer patient Chrissy Turner should settle the matter. The story, less than three minutes long, aired on Nov 27, a few days before...

March 18, 2016

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Categories: Communications, News Media

Breaking Through the Inbox: The Art Of The Subject Line

As PR pros, we devote significant time to craft the perfect media pitch, landing on something catchy, creative, intriguing and most importantly, client-approved. We’re often excited with our final product, ready to hit “send” and begin the process of answering...

October 1, 2015

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Categories: News Media

Navigating Post-Turing: Defining Value In Today’s Landscape

Last week, Turing Pharmaceuticals defended a 5000% price hike in its drug Daraprim, a 62-year-old medicine for treating toxoplasmosis, a form of infection common among immune-compromised patients, including those with HIV. The increase created a firestorm and sparked national media...

April 1, 2015

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Categories: News Media

Media Mindshare: Targeting Millennials – Forget Forbes, Try Facebook?

As if news media and their parent companies didn’t have enough woes – dropping ad revenue and even lower newsroom morale top the list – more bad news recently crossed the wires. Though millennials, the 18-to-34 year olds marketers are...