VitalSigns
Return to the Blog Homepage

Category Archives: Patient Communications

June 12, 2017

0 Comments

Written by

Categories: Food and Beverage, Healthcare, Patient Communications

Med-Sci Matters by Dr. Dave

Pricey ads? At AMA’s meeting now underway, members will vote on a resolution to persuade FDA, FCC and FTC that retail prices of drugs must be included in all direct-to-consumer (DTC) ads.  The proposal can be found here.  Among the...

Dr. Dave’s Med-Sci Matters

Gene therapy success! For the first time, gene therapy has successfully treated a common genetic disorder:  sickle cell disease (SCD), which affects 100,000 people in the United States and millions globally. People with SCD have abnormal hemoglobin due to a...

April 3, 2017

0 Comments

Written by

Categories: Advocacy, Communications, Healthcare, Patient Communications

Expanded Access Programs Require Compassionate Communications to Keep Your Reputation Intact

No company wants to be seen as uncaring, least of all in the healthcare space. Clients I’ve supported in this sector are often passionate about their mission to bring new and better treatment options to patients. But companies’ intentions may...

December 8, 2016

0 Comments

Written by

Categories: Communications, Creativity, Healthcare, Patient Communications

The Healing Power of Storytelling

We often think about how patient stories can advance our goals as healthcare communicators, whether it’s by raising awareness, fighting stigma or discussing treatment, but when’s the last time you thought about what storytelling could do for patients? Massachusetts General...

BREAKING NEWS: Pharma Brand Advertises on Facebook!

What’s the big deal, you ask? Well, for years brand marketers in the pharmaceutical industry have resorted to unbranded and reminder ad-style content (content featuring the name of the brand but not the condition it has been approved to treat)...

November 2, 2016

0 Comments

Written by

Categories: Communications, Creativity, Patient Communications

The Power of Empathetic Storytelling

“Storytelling” has been a buzz word in healthcare PR for a number of years, with communicators realizing the value of using a compelling story to wrap around their brands and messages. As it turns out, storytelling actually generates a chemical...

November 2, 2016

0 Comments

Written by

Categories: Communications, Global Healthcare, Health, Healthcare, Patient Communications

Cancer Moonshot: Why Vice President Biden’s initiative is essential for patient communications and clinical trial recruitment

Back in January, President Obama, during his State of the Union address, tasked Vice President Biden with leading a national effort “to end cancer as we know it,” with various touch points throughout 2016 to come up with a plan...

Inspiring Healthy Appetites for Healthcare Content

While the Oxford Dictionary “word” of the year in 2015 was the ‘Face with Tears of Joy’ emoji, we’re putting an early bet that 2016’s will be “content.” Everywhere you turn this year it’s all about content: long form, snackable,...

October 5, 2016

0 Comments

Written by

Categories: Advocacy, Patient Communications

Validating the Role of PROs in Cancer Care

With substantial funding from the Patient-Centered Outcomes Research Institute (PCORI), an important new study is underway exploring whether systematic collection of patient-reported outcomes (PROs) during cancer treatment results in better care. The size of the grant – $5.43 million over...

October 4, 2016

0 Comments

Written by

Categories: Health and Wellness, Patient Communications

7 Ways Viagra Changed How Drugs Are Marketed

When Pfizer launched Viagra, in 1998, it did so with eyes wide open about the immediate impact the drug would have — on patients, of course, but also on physicians, the health media, and purveyors of late-night chuckles. What the...