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Category Archives: Patient Communications

Beltway Buzz: September 2016

We’re back with another edition of Beltway Buzz straight from our nation’s capital! This month we took a field trip to the Newseum for an event hosted by The Hill, a political newspaper published in DC, entitled Access to Care:...

September 23, 2016

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Categories: Medical Devices and Diagnostics, Patient Communications, PR Research

Med-Sci Matters by Dr. Dave

This installment has a somewhat unusual collection of topics – how a recent FDA approval may augur a paradigm shift in the drug review process by giving more weight to patient points of view, drug pricing, FDA hearings on disseminating off-label drug...

September 6, 2016

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Categories: Healthcare, Patient Communications

Is Healthcare Big Data Still Booming?

The value of real world data and the growing pool of “big data” is not a new idea. The passage of the American Recovery and Reinvestment Act (ARRA) in 2009 required the majority of healthcare providers to adopt Electronic Medical...

August 30, 2016

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Categories: Health, Healthcare, Patient Communications, The Week That Was

The Week That Was: Crises in Communications

Alas, summer is nearly gone…and it feels like it barely started! Labor Day and the return to school are upon us. And while summer may be swiftly and silently fleeting, issues facing the healthcare industry this fall are LOUD and...

August 29, 2016

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Categories: Medical Devices and Diagnostics, Patient Communications

Med-Sci Matters by Dr. Dave

1. Pay to Play with Docs? A new study published in BMJ shows that doctors who receive payments from drug companies are more likely to prescribe or recommend their products, at least when it comes to brand-name anticoagulants or non-insulin diabetes medications....

August 10, 2016

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Categories: Health and Wellness, Healthcare, Patient Communications, Uncategorized

Better Together: Strengthening Advocacy-Industry Partnerships

Since the fall of 2015, and against a backdrop of harsh media attention to pharmaceutical pricing, patient advocacy groups that form partnerships with pharma companies have received negative coverage in the New York Times, USA Today and other publications. There...

The Impact of Augmented Intelligence on Healthcare Communications

There are many different types of smart machines. Most people are more familiar with the term “artificial intelligence,” or building human-like intelligence in autonomous technology. However, “augmented intelligence,” which is information technology that augments human intelligence, is progressing rapidly and...

May 13, 2016

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Categories: Advocacy, Patient Communications

Encouraging Participation in Clinical Trials a Must

It was hard for me to contain my excitement when I flipped through this week’s issue of Parade Magazine. For those of you who may have missed it, this week the periodical ran a feature that shared the story of...

May 12, 2016

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Categories: Advocacy, Patient Communications

Battling for the Big Idea in Patient Centricity

I recently had the honor of delivering opening remarks at MM&M’s Transforming Healthcare Conference for the Battle of the Big Ideas. The theme of the conference was patient centricity— of course a subject near and dear to healthcare communicators. My...

December 1, 2015

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Categories: Patient Communications

Understanding the Cognitive Biases of Patients in the Age of Information Overload

Consumers are receiving more healthcare information than ever before. Fitbits, apps and electronic health records provide loads of personal data. Rising patient autonomy has led to greater demand for and access to registry, clinical trial and post-marketing surveillance data. And...