VitalSigns
Return to the Blog Homepage

Category Archives: Patient Communications

July 22, 2015

0 Comments

Written by

Categories: Patient Communications

Data Visualization and Health Communications

  As a scientist turned PR professional, I can attest to the power of pictures. Even as I completed my experiments in the lab and crunched the numbers, I knew that the greatest insights I would gather would be after...

October 22, 2014

0 Comments

Written by

Categories: Advocacy, Healthcare, Patient Communications

Advocacy Partners: An Often Untapped Source for Feedback on Product-Specific Efforts

As expected, the 3rd Annual Strengthening Patient Advocacy Relations across the Life Sciences conference offered a fantastic forum for advocacy and industry leaders to discuss collaboration in disease state awareness and treatment access. The conference also met my expectations by...

October 21, 2014

0 Comments

Written by

Categories: Digital and Social Media, Healthcare, Patient Communications

Brand Facebook Pages in Pharma – When and How to Do It

There’s been much debate recently around brand Facebook pages, with many critics arguing that they don’t make sense and some brands ignoring critics’ warnings and forging ahead. Launching a brand Facebook page shouldn’t be taken lightly, especially in pharma. Strategic...

September 3, 2014

0 Comments

Written by

Categories: Patient Communications

The Art (and Science) of Health Innovation

While the world is abuzz with news of Amazon’s meeting with the FDA and what it may mean for healthcare innovation, there is another quieter, but meaningful, trend taking hold of hospital halls around the world. Consider it “Arts &...

Elephants Never Forget…Empathy

In February, Asian elephants joined wolves, apes and some members of the crow family on the confirmed list of animals that demonstrate empathy – believed to be one of the most complex emotions. A recent study in Thailand showed that...

May 5, 2014

0 Comments

Written by

Categories: Communications, Global Healthcare, Multicultural, Patient Communications

CCC and Newlink Group Form Strategic Alliance

Chandler Chicco Companies is excited to announce a new strategic alliance with Newlink Group that expands our capabilities in multicultural health communications. Newlink is a leading independent, integrated communications firm serving Hispanic and multinational clients in the United States and...

March 17, 2014

0 Comments

Written by

Categories: Patient Communications

The Authentic Celebrity

A recent CCCVitalSigns “Media Straight Talk” blog post reported that surveyed media believe “health related interviews with everyday patients tend to be more authentic, genuine, and detailed” compared to those of celebrities. While there is no question that everyday patient...

October 7, 2013

0 Comments

Written by

Categories: Health, Patient Communications

The Power of the Patient Voice

Working with patients has become a more challenging endeavor in the pharmaceutical industry where our communications have become increasingly regulated and where the risk of using patient stories is sometimes deemed to outweigh the benefit. While we must always operate...

October 1, 2013

0 Comments

Written by

Categories: Health, Healthcare, Internal Communications, Patient Communications

Improving Communication among Providers for Better Patient Outcomes

In a recent article published on the blog of Harvard Business Review, economist Michael Porter emphasizes that the only solution to improve the healthcare system in this country is to increase the value of healthcare, which according to Porter is...

June 14, 2012

0 Comments

Written by

Categories: Global Healthcare, Patient Communications

Healthcare Communications in the Age of Inattention

The Irish physician Sir Dominic John Corrigan, famous for his early observations in heart disease, once said: “The trouble with many doctors is not that they do not know enough, but that they do not see enough.” That was 1853,...