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Category Archives: Patient Communications

March 14, 2012

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Categories: Digital and Social Media, Patient Communications

Day Five SXSW: Let’s Play!

The final day of SXSW Interactive (SXSW Film is still going on and SXSW Music is just getting started) was jam-packed with fascinating panels, including an afternoon session on the use of games in modifying health behaviors. “Games are engagement...

March 12, 2012

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Categories: Digital and Social Media, Global Healthcare, Patient Communications

The Best Ideas in Healthcare from the Most Unlikely Sources

Day two of SXSW did not disappoint with multiple panels discussing healthcare innovations from people outside traditional healthcare. A morning session, Crowdsourcing a Revolution, discussed the power of prize-giving to spur innovation in health. While there have been a few...

February 21, 2012

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Categories: Patient Communications

Advantages of Unbranded Direct-to-Consumer Programs

Pharmaceutical companies amass tremendous knowledge and expertise in the process of researching new drugs, much of which is never shared. But this knowledge can find a home in unbranded direct-to-consumer (DTC) campaigns that are a vehicle for sharing information with...

February 3, 2012

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Categories: Digital and Social Media, Patient Communications, What's Vital

New FDA Guidance Clarifies Brand & Generic Name Inclusion in Print, Broadcast and Online Media

First, let’s note that this document does not provide any new regulations regarding the industry’s use of digital and social media. Instead, these guidelines respond to requests that the FDA clarify the specific regulations for placement, size and prominence of...

October 13, 2011

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Categories: Patient Communications

Talking Our Way to Better Health Outcomes

Policy makers might take issue with the notion of $42 million making a dent in the current healthcare crisis. Especially when that $42 million is earmarked for improving bedside manner. Yet, the fact of the matter is, more and more...