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Category Archives: PRimeCut

April 28, 2014

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Categories: Communications, Consumers, PRimeCut

Life in Beta: Connecting with Today’s Health-Minded Consumer

Over the last 20 years, Americans have begun to think about health in new ways. Instead of filling prescriptions to fix problems that have already been diagnosed, more and more individuals-especially Gen Y/Millenials and the younger cohort behind them-put a...

April 23, 2014

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Categories: Communications, PRimeCut

Franchise Communications for Healthcare Companies: What Is It Good For?

We all know the drill. Often sparked by new company leadership or yearly brand planning, a mandate gets issued to internal teams and their agencies to tell the “franchise story.” Heartened by this interest to think beyond the individual brands,...

April 21, 2014

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Categories: Health and Wellness, PRimeCut

Life Expectancies Take an Unexpected Turn

Throughout history, women have outlived men in almost every country on earth. Worldwide, they now live an average of four years longer. In the US, women are outliving men by five years, versus 7.8 years in the 1970s. Recent research...

April 17, 2014

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Categories: Change Engagement, PRimeCut

A Prescription for Change

The term “change management” has been bounced around for 10 to 15 years, but what does it mean and how does it help organizations? The approach has traditionally been to manage change, but a more proactive change engagement approach –...

April 15, 2014

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Categories: PRimeCut, Value

Pass the Pitch – Defining the Value of PR

I love reading Inc. Magazine and am a frequent flyer on the content rich website www.inc.com for its humor, insights & dialogue covering tech, business, leadership & innovation. Generally, its where I find ideas that inspire and people to admire...

August 1, 2013

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Categories: Health, PRimeCut

PRimeCut Issue 21: Technology’s Impact in Health Communications

It’s hard to believe we’re more than halfway through 2013. While rapid change is the “new normal,” we can count on technology to continue to redefine how we connect and communicate. IBM estimates that 90% of the data in the...

January 10, 2013

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Categories: PRimeCut

PRimeCut Issue 20: What Climate Change Means for Global Health

Some years are simply a bit more trying than others. Twenty-twelve tested our constitutions with a number of challenges in the form of natural disasters, economic slowdowns and manmade tragedies. But such years also show the strength of communities, families...

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  • VitalSigns shares perspectives on the constantly evolving health landscape to provide you with better health content from our colleagues around the globe who are at the forefront of all things healthcare.
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