Spring may finally be in the air in NYC, and while the spirit of spring cleaning typically means bringing the brighter colors and lighter cuts to the front of our closets; it’s also a good time to take stock of...
Traditionally, most marketers and communications professionals get together Monday after the Super Bowl to discuss the best and worst paid advertisements during the games. In 2013 however, the story among the industry was Oreo’s Super Bowl tweet that surfaced quickly...
The 2014 Annenberg GAP Study reported that 40% of public companies and 64% of private companies expect their PR/communications budgets to increase over 2013 levels. We asked agency leaders how this budget growth has translated into research and program measurement,...
Shaquille O’Neal uses a FitBit. Carrie Underwood splurged on one too. And Gwyneth Paltrow revealed that she’s a Jawbone fan. All of these popular digital wrist devices for fitness are relatively new and now command $330 million in sales a...
Ever wonder what makes a fantastic brainstorm? Does it require a roomful of hyper-creative individuals – and is creativity an innate trait? To get the most out-of-the-box thinking from your organization, we think the better question to ask is: What...
Medical congresses are often associated with doctors and data that only people with medical degrees can understand. As healthcare public relations professionals, our main goal is to make that information more accessible to the public. As such, the media space...
For the first time in more than 60 years, baby boomers are no longer the most-represented age in America. Millennials are. According to the U.S. Census Bureau, there were more 22-year-olds than any other age group in 2012 – followed...
June 6, 2014
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Categories: Advocacy, Brand Marketing, Communications, Content Creation, Patient Communications, Strategy
In February, Asian elephants joined wolves, apes and some members of the crow family on the confirmed list of animals that demonstrate empathy – believed to be one of the most complex emotions. A recent study in Thailand showed that...
It’s a time of dramatic transformation for the biopharma sector. Asset trading deals, mergers and acquisitions, and new stakeholders who’ve emerged from health reform are creating entirely new communications opportunities. While immediate considerations include corporate reputation, franchise impact and change...
I love reading Inc. Magazine and am a frequent flyer on the content rich website www.inc.com for its humor, insights and dialogue covering tech, business, leadership and innovation. Generally, it’s where I find ideas that inspire and people to admire...
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