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Category Archives: Strategy

April 16, 2015

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Categories: Strategy

Refresh Your PR Toolkit

Spring may finally be in the air in NYC, and while the spirit of spring cleaning typically means bringing the brighter colors and lighter cuts to the front of our closets; it’s also a good time to take stock of...

October 29, 2014

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Categories: Digital and Social Media, Strategy

Talking Real-Time Marketing at ePharma West

Traditionally, most marketers and communications professionals get together Monday after the Super Bowl to discuss the best and worst paid advertisements during the games. In 2013 however, the story among the industry was Oreo’s Super Bowl tweet that surfaced quickly...

September 18, 2014

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Categories: Measurement, PR Research, Strategy

PR Measurement Evolves

The 2014 Annenberg GAP Study reported that 40% of public companies and 64% of private companies expect their PR/communications budgets to increase over 2013 levels. We asked agency leaders how this budget growth has translated into research and program measurement,...

September 18, 2014

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Categories: Measurement, PR Research, Strategy

Teaching New Dogs Old Tricks: Timeless Principles Meet New Technology

Shaquille O’Neal uses a FitBit. Carrie Underwood splurged on one too. And Gwyneth Paltrow revealed that she’s a Jawbone fan. All of these popular digital wrist devices for fitness are relatively new and now command $330 million in sales a...

July 29, 2014

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Categories: Creativity, Strategy

Brainstorm DOA?

Ever wonder what makes a fantastic brainstorm? Does it require a roomful of hyper-creative individuals – and is creativity an innate trait? To get the most out-of-the-box thinking from your organization, we think the better question to ask is: What...

July 10, 2014

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Categories: Communications, Healthcare, Strategy

Physicians, Poster Presentations and Hashtags: Amplifying Your Voice at Medical Congresses

Medical congresses are often associated with doctors and data that only people with medical degrees can understand. As healthcare public relations professionals, our main goal is to make that information more accessible to the public. As such, the media space...

July 1, 2014

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Categories: Healthcare, Strategy

Empowering the Younger Generation to Take Charge of Their Health

For the first time in more than 60 years, baby boomers are no longer the most-represented age in America. Millennials are. According to the U.S. Census Bureau, there were more 22-year-olds than any other age group in 2012 – followed...

Elephants Never Forget…Empathy

In February, Asian elephants joined wolves, apes and some members of the crow family on the confirmed list of animals that demonstrate empathy – believed to be one of the most complex emotions. A recent study in Thailand showed that...

June 4, 2014

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Categories: Brand Marketing, Communications, Strategy

Communicating in the New Pharma World

It’s a time of dramatic transformation for the biopharma sector. Asset trading deals, mergers and acquisitions, and new stakeholders who’ve emerged from health reform are creating entirely new communications opportunities. While immediate considerations include corporate reputation, franchise impact and change...

February 24, 2014

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Categories: Strategy, Value

Pass the Pitch: Defining the Value of PR

I love reading Inc. Magazine and am a frequent flyer on the content rich website www.inc.com for its humor, insights and dialogue covering tech, business, leadership and innovation. Generally, it’s where I find ideas that inspire and people to admire...