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Category Archives: Technology

Med-Sci Matters by Dr. Lizzie

CRISPR gene-editing technique used for the first time in humans The revolutionary gene-editing tool CRISPR-Cas-9 has been used in a human for the first time, as reported in Nature News. In a Chinese clinical trial, immune cells were taken from...

October 20, 2015

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Categories: Digital and Social Media, Technology

8 Digital Trends Driving the Future of Healthcare Marketing in 2016

Understanding how people’s expectations are changing allows companies to capture new market opportunities, take smart risks and spur innovation. Data points, great stories, quotes and pictures combine and connect to reveal trends that can help you create meaningful experiences for...

August 28, 2015

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Categories: Health, Technology

Tech Companies Bring Disruptive Thinking to Health Care

Google is no stranger to making headlines, but the recent reshuffle to a holding company model – under the Alphabet umbrella – and spinoff of the Life Sciences Unit has no doubt piqued the attention of the health care industry....

March 24, 2015

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Categories: Consumer Education, Healthcare, Technology

Making the Consumption of Health Care Simpler: It’s the Little Things

Marketers and public relations professionals often focus on the product, its features and how it is unique. After reading Fast Company’s “11th Annual Innovation by Design” issue, I started to think about how small changes can differentiate one product from...

February 18, 2015

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Categories: Consumer Education, Technology

5 Non-Healthcare Innovations at CES That Are Perfect For Healthcare

Did you miss your chance to head to Las Vegas for the 2015 International Consumer Electronics Show? We’ve got you covered. This year it wasn’t just the cool gadgets and selfie sticks that caught the eyes and sparked new thinking...

February 18, 2015

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Categories: Consumer Education, Technology

Digital Health Innovation at International CES

After suffering a concussion in January 2014, communications executive Jaime Rupert experienced sleeplessness, lapses in memory and other unusual symptoms. She was subjected to CT Scans and an MRI but with no clear indication of what was wrong.  Doctors told...

August 20, 2014

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Categories: Health, Technology

Tech Giants Stepping into the World of Health

Google is continuing its exploration into the healthcare industry, with its latest venture focused on mapping out what “healthy” really looks like. From the division of Google known as “Google X,” the company’s research arm is conducting a study to...

May 15, 2014

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Categories: Consumer Education, Health, Medical Devices and Diagnostics, Technology

Health Wearables – Fad or For Real?

With the recent news of Nike’s decision to discontinue its FuelBand fitness tracker, the media has been quick to write off health wearables (Jawbone UP®, FitBit®, etc.) – referring to them as glorified pedometers and deeming the fitness wristband industry...

August 22, 2012

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Categories: Digital and Social Media, Technology

The Social Surgery Room

Recently, hospitals have been taking social media into the operating rooms. Don’t worry, the actual surgeons are not doing the Tweeting or posting – they use a dedicated social media team for that. But what the surgeons are doing is...

May 9, 2012

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Categories: Digital and Social Media, Technology

We Are Not Alone…

I admit it. I get discouraged in this industry. Legal hurdles, FDA regulations, and of course the FUD Factor (Fear, Uncertainty and Doubt) all conspire to occasionally bring me down. Usually clients are the ones who get me going again....