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Category Archives: The Week That Was

February 29, 2016

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Categories: Corporate Reputation, The Week That Was

The Week That Was: Crises in Healthcare Communications

SEAWORLD STAFF SPIES ON SHAMU SUPPORTERS Have you ever been bored on a weekend and asked yourself, “I know, why don’t I go impersonate an animal rights activist on behalf of my employer who trains large mammals in captivity… and...

February 22, 2016

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Categories: Corporate Reputaion, The Week That Was

The Week That Was: Crises in Healthcare Communications

GOGO NOW A “NO-GO” AT AMERICAN AIRLINES Wifi is the most sought after feature on a flight, which is why American Airlines is seeking to end its contract with wireless Internet provider Gogo. The airline filed a lawsuit with the...

February 15, 2016

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Categories: Corporate Reputation, The Week That Was

The Week That Was: Crises in Healthcare Communications

SUPER BOWL ADS GET TACKLED Denver Broncos or Carolina Panthers? For many Americans, the winner of the big game was inconsequential compared to the commercials that aired. Considering the hype around Super Bowl advertisements, it seems inevitable that at least...

February 9, 2016

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Categories: Corporate Reputation, The Week That Was

The Week That Was: Crises in Healthcare Communications

  CONGRESS FIRES AT PHARMA The day we’ve all been waiting for did not disappoint. In fact, the rhetoric was fiery between Congressional committee members and pharmaceutical executives testifying at Thursday’s hearing on drug pricing. Convened by the Congressional Committee...

February 2, 2016

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The Week That Was: Crises in Healthcare Communications

COMPOUNDING PHARMA THE MOST TRUSTED VOICE IN HEALTH? “When pigs fly.” That would’ve been our response if you had asked us a year ago the likelihood that a compounding pharmacy would be among the most trusted voices in healthcare. But,...

January 25, 2016

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Categories: Communications, Corporate Reputaion, The Week That Was

The Week That Was: Crises in Healthcare Communications

Are Drug Companies Getting More for the Money? Are drug companies getting more for the money they contribute to patient advocacy groups? Yes, they’re buying silence in the debate on high drug pricing, according to the former Chief of Biotechnics...

January 18, 2016

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The Week That Was

SAY WHAT?! “Sticks and stones can break my bones but words will never hurt me.” Not true, says The New York Times. Last week, The Times asked the question: When is it better for companies and their leaders to, well,...

January 11, 2016

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The Week That Was

THE “MIDDLE” MAKING TOO MUCH TO AFFORD MEDICINE Pharmaceutical CEOs hoping to close 2015 quietly got a rude awakening smack on the cover of the Wall Street Journal’s New Year’s Eve edition. A 2,000 word, front-page feature profiled the predicament...