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Category Archives: Uncategorized

August 7, 2017

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Categories: Digital and Social Media, Uncategorized

A new spokesperson for a new era

Did you know that one-third of teenagers want to be a YouTube star when they grow up? And while I was originally surprised by this, in thinking about it more I now understand why! Today, social media stars have large...

August 22, 2016

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Women’s Health: Expanding and Connecting with the Market

Having recently become a mother, I’ve started to pay much closer attention to my own health and that of my family. Until I became pregnant, I never really thought about the effect of gender on health. If you google “women’s...

August 15, 2016

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The Week That Was: Crises in Communications

Maybe we’re all a little cranky from the summer heat, but tensions are high and blame was the name of the game last week. We witnessed some of the country’s most prestigious think tanks questioned for not disclosing paid relationships....

August 12, 2016

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Patient Assistance Programs: The Next Issue to put Pharm in the Penalty Box?

The time was 10 AM on the morning of April 18th, 2016, when Michael Pearson, beleaguered CEO of Valeant Pharmaceuticals, sat down before the US Senate Committee on Aging hearing titled:Valeant Pharmaceuticals’ Business Model: the Repercussions for Patients and the...

August 12, 2016

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Med-Sci Matters by Dr. Lizzie

1. A breakthrough in treating parasitic infections Parasitic infections are the cause of thousands of deaths every year. In a study published in Nature this week, a new drug was shown to cure mice infected with three different parasites. The...

August 10, 2016

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Categories: Health and Wellness, Healthcare, Patient Communications, Uncategorized

Better Together: Strengthening Advocacy-Industry Partnerships

Since the fall of 2015, and against a backdrop of harsh media attention to pharmaceutical pricing, patient advocacy groups that form partnerships with pharma companies have received negative coverage in the New York Times, USA Today and other publications. There...

August 3, 2016

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Dr. Lizzie’s Med-Sci Matters

1. Finding a solution to antibiotic resistance – it was right under our noses! Amongst the growing concern for the increase in antibiotic resistance, a new antibiotic has been discovered in the human nose. The study, published in Nature, found...

May 27, 2015

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The Unexpected Spotlight: Leveraging Social Media to Respond to Organic Pop Culture Mentions

Brands and companies with strong identities are easy targets in pop culture. Saturday Night Live has been known to parody commercials like Boniva. Luxury brands are consistently referenced in Top 40 songs. The entire series of Mad Men has been...