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Category Archives: What’s Vital

March 27, 2012

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Categories: FDA News, Medical Devices and Diagnostics, What's Vital

New FDA Guidance on Benefit-Risk Determination in Medical Device Premarket Review

The U.S. Food and Drug Administration today published a first-of-a-kind guidance for medical device manufacturers, describing how the benefits and risks of diagnostic and therapeutic medical devices are considered during premarket review. The non-binding guidance is applicable to devices subject...

February 8, 2012

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Categories: Health Policy and Access, What's Vital

Trend to Watch: Greater Accountability in Healthcare

As communications counselors, it is important to stay abreast of healthcare and communications trends to keep strategies and tactics fresh and to develop relevant, impactful programs. An understanding of broad trends and their implications keeps us smart and a step...

February 3, 2012

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Categories: Digital and Social Media, Patient Communications, What's Vital

New FDA Guidance Clarifies Brand & Generic Name Inclusion in Print, Broadcast and Online Media

First, let’s note that this document does not provide any new regulations regarding the industry’s use of digital and social media. Instead, these guidelines respond to requests that the FDA clarify the specific regulations for placement, size and prominence of...

January 20, 2012

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Categories: Digital and Social Media, What's Vital

FDA Issues Guidance for Responding to Requests for Off- Label Information Online

Includes use of Digital/Social for this Purpose The FDA quietly issued a 15-page draft guidance on December 28th 2011, outlining how manufacturers could respond to solicited and unsolicited requests for off-label information. The draft addresses both private requests, such as...

July 22, 2011

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Categories: What's Vital

FDA Proposes Health Apps Guidelines

Attempting to keep up with the fast moving convergence of medicine and technology, the U.S. Food and Drug Administration yesterday announced draft guidelines for how the agency proposes oversight of certain mobile medical applications (apps) that are designed for use...

June 14, 2011

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Categories: Health Policy and Access, What's Vital

Government Supports Major Rethink of Controversial Heath and Social Care Bill but Maintains Its Fundamental Principles

Why? The NHS Future Forum, which consists of an independent group of healthcare professionals, was launched in April this year as part of the Government’s listening exercise on the current Health and Social Care Bill. Over 25,000 people have shared...

May 25, 2011

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Categories: Digital and Social Media, What's Vital

Facebook Launches the SEND Button

Facebook recently launched its new SEND button, a feature that complements the LIKE button on any website.

May 18, 2011

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Categories: Digital and Social Media, What's Vital

Facebook Announces Official Changes to the Pages Platform

As many of you know, we currently have the ability to disable comments on our branded and unbranded Facebook Pages, in order to adhere to current FDA rules and regulations.

May 5, 2011

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Categories: Digital and Social Media, What's Vital

Facebook Proposes Changes to the Pages Platform

Last month, Facebook requested a meeting with a select few digital leads in healthcare communications to discuss the direction of Facebook Pages and how they can best meet our client’s needs.

May 2, 2011

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Categories: Digital and Social Media, What's Vital

Facebook Proposes Changes to Platform and Announces a SEND Button

Facebook considers Comment, Share and Like vital tools toward their goal of enabling consumers to engage in conversation within their platform. However, to date, Facebook has allowed Fan Page admins in the Pharna industry the ability to disable these features...