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What Can Pharma Learn From J&J and Sanofi About Reaching Millennials?

What Can Pharma Learn From J&J and Sanofi About Reaching Millennials?

June 25, 2015 0 Comments

In a year when Millennials are projected to compose the majority of the workforce and overtake Baby Boomers as the largest living population, it’s time that healthcare brands start to look at them with an unbiased eye—an eye that looks to them as a demographic that will help drive us into the future. But what is the best way to reach this demographic? It starts by taking a look at the brands that are succeeding with Millennials already and understanding their winning strategies.

Click here to to read this article at PM360online.com.

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