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Focus on people-centric social media

Focus on people-centric social media

November 5, 2015 0 Comments

Patients are at the forefront of everything we do in the healthcare industry, making the notion of patient-centricity a worthwhile and noble concept. When it comes to social media, however, pharma needs to learn how to put the person before the patient.

Chris Iafolla is the head of the Digital & Social Strategy practice at inVentiv Health Public Relations Group. Click here to read this article in full in O’Dwyer’s November 2015 issue on page 35.

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