Are your social feeds bombarded with buzzwords like superfoods and probiotics, fad fitness offerings or the latest DIY diets? While the hooked on health trend isn’t new news, brands have been seeking unique ways to integrate health all year long. Whether through creative partnerships, product extensions or new offerings, we’ve seen the halo of health stretch far and wide in 2016. To break through the clutter, companies must think differently and show they understand the modern, everyday realities and wellness needs of consumers. Check out what some companies have done this year. We suspect even more brands will put a healthy spin on their products and offerings in 2017.
What’s clear is that, in order to be successful, brands need to integrate health in an authentic and consistent way. You can’t just pay lip service to the healthy trend through one event or partnership. Health has to be continuously integrated into the brand—through messaging, culture and consumer experience. At the end of the day, for your brand to get a clean bill of health, it must be the picture of health.
What new brand health trends or offerings have you seen? Leave a comment or snap a photo and share it with @inVentivPR on Twitter using #healthtrends.