Earlier this month I had the privilege of attending the 2016 Healthcare Business Women’s Association (HBA) annual conference in St. Louis Missouri along with several other amazing and accomplished women from our inVentiv family. This was my first time at the meeting so was unclear what to expect. I discovered that the HBA network is both far-reaching and diverse and that the organization does much more than I realized to provide education and peer support to women working in healthcare. I was also excited to learn of their efforts to ensure gender equality in the industry to help empower women to break through the glass ceiling and ensure more adequate leadership representation.
This year’s meeting was attended by more than 800 women who came from all over the country eager to network and learn more about how to amplify the collective voice of women working in the healthcare industry. It was inspiring to hear stories from women across all different fields (e.g., clinical, HR, marketing, etc.) and the impact they have had not only on the industry but within their respective organizations to nurture and cultivate the next generation of healthcare leaders and innovators.
HBA has been a long-time and dedicated partner of inVentiv Health (for more than 10 years) and I was extremely honored to be selected to conduct a workshop at the meeting with Eleanor Petigrow, who heads up Business Development for inVentiv Health Communications. The workshop was attended by about 100 women who were very engaged in a discussion about how to create their own value narrative to help position and market themselves within their own organizations and among other external stakeholders. It felt great to use our PR powers for such a good cause!