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10 tips for putting measurement into action

10 tips for putting measurement into action

September 15, 2014 0 Comments

Setting viable metrics starts with the formation of your PR program. Consider your goals, campaign scope, and audience. And be sure your tools and benchmarks match up with these other elements.

Click here to read the full article on www.ragan.com.

Pauline Draper-Watts also contributed to this article.

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