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PR Measurement Evolves

PR Measurement Evolves

September 18, 2014 0 Comments

The 2014 Annenberg GAP Study reported that 40% of public companies and 64% of private companies expect their PR/communications budgets to increase over 2013 levels. We asked agency leaders how this budget growth has translated into research and program measurement, and found that PR budgets are not increasing to fund more of the same, but to support an expanding range of communications assignments using new platforms and approaches to crafting and disseminating a story.

Please click here to read the full article on the Council of PR Firms’ blog, FirmVoice.
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