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Key elements of engaging healthcare employees

Key elements of engaging healthcare employees

In this article published in the October 2017 edition of O’Dwyer’s magazine, Cynthia Isaac, Head of Corporate Communications Practice, talks about why engagement of healthcare employees is such a challenge and discusses three global trends that are at play: 1)... Read More

October 5, 2017 0 Comments
Is Healthcare Big Data Still Booming?

September 6, 2016

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Categories: Healthcare, Patient Communications

Is Healthcare Big Data Still Booming?

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The value of real world data and the growing pool of “big data” is not a new idea. The passage of the American Recovery and Reinvestment Act (ARRA) in 2009 required the majority of healthcare providers to adopt Electronic Medical...

Have a Seat! Facebook Live Brings Readers and Viewers to the Media Interview Table

September 6, 2016

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Categories: Communications, Digital and Social Media

Have a Seat! Facebook Live Brings Readers and Viewers to the Media Interview Table

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In today’s world of digital media, the everyday person with a passion, completely untrained in professional journalism has the ability to write and share content, and generate large followings by way of blogging, creating YouTube videos and more. But now...

The Week That Was: Crises in Communications

August 30, 2016

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Categories: Health, Healthcare, Patient Communications, The Week That Was

The Week That Was: Crises in Communications

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Alas, summer is nearly gone…and it feels like it barely started! Labor Day and the return to school are upon us. And while summer may be swiftly and silently fleeting, issues facing the healthcare industry this fall are LOUD and...

Med-Sci Matters by Dr. Dave

August 29, 2016

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Categories: Medical Devices and Diagnostics, Patient Communications

Med-Sci Matters by Dr. Dave

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1. Pay to Play with Docs? A new study published in BMJ shows that doctors who receive payments from drug companies are more likely to prescribe or recommend their products, at least when it comes to brand-name anticoagulants or non-insulin diabetes medications....

The Fanciest Footwork in Brazil Can’t Be Found in Rio…

August 25, 2016

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Categories: Communications, Healthcare

The Fanciest Footwork in Brazil Can’t Be Found in Rio…

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The latest from GSW’s Health Experience Project assures us that some good does come from technology! A team of researchers in Sao Paulo released a report summarizing their findings of coupling virtual reality and “Brain-Machine Interfaces” – Resulting in a...

3D Printing: A New Frontier for Healthcare Innovation

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Amos Dudley, a 24 year old digital design student who could not afford the cost of braces from an orthodontist, used a 3D printer to create his own – for a fraction of the cost. This case demonstrates that 3D...

Women’s Health: Expanding and Connecting with the Market

August 22, 2016

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Categories: Uncategorized

Women’s Health: Expanding and Connecting with the Market

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Having recently become a mother, I’ve started to pay much closer attention to my own health and that of my family. Until I became pregnant, I never really thought about the effect of gender on health. If you google “women’s...

The Week That Was: Crises in Communications

August 22, 2016

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Categories: The Week That Was

The Week That Was: Crises in Communications

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While American voters may be unexcited by their choices at the voting booth come November, the only other group that they may be equally disappointed with is — well — us. Last week, sentiment about the pharmaceutical industry plummeted to...

The Week That Was: Crises in Communications

August 15, 2016

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Categories: Uncategorized

The Week That Was: Crises in Communications

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Maybe we’re all a little cranky from the summer heat, but tensions are high and blame was the name of the game last week. We witnessed some of the country’s most prestigious think tanks questioned for not disclosing paid relationships....

Patient Assistance Programs: The Next Issue to put Pharm in the Penalty Box?

August 12, 2016

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Categories: Uncategorized

Patient Assistance Programs: The Next Issue to put Pharm in the Penalty Box?

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The time was 10 AM on the morning of April 18th, 2016, when Michael Pearson, beleaguered CEO of Valeant Pharmaceuticals, sat down before the US Senate Committee on Aging hearing titled:Valeant Pharmaceuticals’ Business Model: the Repercussions for Patients and the...