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Key elements of engaging healthcare employees

Key elements of engaging healthcare employees

In this article published in the October 2017 edition of O’Dwyer’s magazine, Cynthia Isaac, Head of Corporate Communications Practice, talks about why engagement of healthcare employees is such a challenge and discusses three global trends that are at play: 1)... Read More

October 5, 2017 0 Comments
Med-Sci Matters by Dr. Lizzie

August 12, 2016

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Categories: Uncategorized

Med-Sci Matters by Dr. Lizzie

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1. A breakthrough in treating parasitic infections Parasitic infections are the cause of thousands of deaths every year. In a study published in Nature this week, a new drug was shown to cure mice infected with three different parasites. The...

Better Together: Strengthening Advocacy-Industry Partnerships

August 10, 2016

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Categories: Health and Wellness, Healthcare, Patient Communications, Uncategorized

Better Together: Strengthening Advocacy-Industry Partnerships

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Since the fall of 2015, and against a backdrop of harsh media attention to pharmaceutical pricing, patient advocacy groups that form partnerships with pharma companies have received negative coverage in the New York Times, USA Today and other publications. There...

Trust Issues: Traditional Media Hits an All Time Low

August 9, 2016

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Categories: Communications, Digital and Social Media, News Media

Trust Issues: Traditional Media Hits an All Time Low

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With the Presidential election heating up, scrutiny over media coverage of the high-profile race is also getting hot. People have long distrusted media outlets they see as opposing their specific views, but the recent cover story in New York Magazine...

Med-Sci Matters by Dr. Dave

August 8, 2016

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Categories: Health Policy and Access, Healthcare

Med-Sci Matters by Dr. Dave

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1. Calls for Greater Data Sharing The current issue of NEJM includes a series of perspectives articles advocating for greater data sharing among pharma companies, academic institutions and the government. One of the pieces is by Sen Elizabeth Warren, who...

The Week That Was: Crises in Communications

August 8, 2016

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Categories: The Week That Was

The Week That Was: Crises in Communications

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Betting is frowned upon in several states, but our writing team is not deterred (our lawyers are getting mildly alarmed as they read this). Yes, folks, we’re placing our bets on what health policy looks like in respective Clinton and...

Snapchat: The Next Shiny New Object for PR Campaigns?

August 5, 2016

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Categories: Communications, Digital and Social Media

Snapchat: The Next Shiny New Object for PR Campaigns?

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My husband and I recently had an eye-opening conversation with a 21-year old niece. We were discussing social media channels that her friends and she commonly used (Instagram, Snapchat, Tumblr, Vine and GroupMe) and realized there was little overlap with...

Dr. Lizzie’s Med-Sci Matters

August 3, 2016

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Categories: Uncategorized

Dr. Lizzie’s Med-Sci Matters

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1. Finding a solution to antibiotic resistance – it was right under our noses! Amongst the growing concern for the increase in antibiotic resistance, a new antibiotic has been discovered in the human nose. The study, published in Nature, found...

The Week That Was: Crises in Communications

August 1, 2016

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Categories: The Week That Was

The Week That Was: Crises in Communications

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“How is it August?!” is a question you may be pondering, or maybe that’s just us musing aloud. Just when it couldn’t get hotter, we bring you a story on ICER President Steve Pearson which will literally and figuratively cool...

The Week That Was: Crises in Communications

July 25, 2016

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Categories: The Week That Was

The Week That Was: Crises in Communications

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Oh, we’ve got trouble friends…with a capital “T” (for the rising Temperature) which rhymes with “P”…(for the Presidential conventions). But we’re not in River City. In fact, our national press corps and the public’s attention now turns from Cleveland to...

The Week That Was: Crises in Communications

July 18, 2016

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Categories: The Week That Was

The Week That Was: Crises in Communications

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Last week, the healthcare industry, corporate America and Congress did not fail to disappoint in making its share of news. To untangle it all, our team of writers seeks to answer these puzzlers: What business does Mark Cuban have commenting...