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Key elements of engaging healthcare employees

Key elements of engaging healthcare employees

In this article published in the October 2017 edition of O’Dwyer’s magazine, Cynthia Isaac, Head of Corporate Communications Practice, talks about why engagement of healthcare employees is such a challenge and discusses three global trends that are at play: 1)... Read More

October 5, 2017 0 Comments
mHealth 2015

November 24, 2015

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Categories: Digital and Social Media

mHealth 2015

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Earlier this month, the 7th annual mHealth Summit converged on Washington D.C.’s National Harbor to challenge industry leaders to explore how mobile, telehealth and connected health are impacting health care delivery, clinical care management and patient/consumer engagement. To connect with...

Doctors Take Data Communications Digital

November 23, 2015

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Categories: Communications

Doctors Take Data Communications Digital

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There’s no question that social media is becoming a preferred form of mainstream communication and news aggregation. High science healthcare and data communications are mostly thought to be an exception to this rule, but not anymore. Twitter analytics show that...

A View on Digital and Social Media in Health Care

November 19, 2015

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Categories: Digital and Social Media

A View on Digital and Social Media in Health Care

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Join us on Twitter at #digitalHx.   Instagram Partners With 41 Tech Companies to Improve Advertising Experience Instagram, now with more than 400 million users, announced a growth strategy to improve the advertising experience through partnerships with 100 companies (the...

Can Video Gaming Technology Become a Key Player in Healthcare?

November 9, 2015

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Categories: Communications, Healthcare

Can Video Gaming Technology Become a Key Player in Healthcare?

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According to a Newzoo report, the global games market is expected to reach $91.5 billion in 2015 and $113.3 billion by 2018. Currently, 155 million Americans play video games and four out of five U.S. households own a video gaming device....

Focus on people-centric social media

November 5, 2015

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Categories: Digital and Social Media

Focus on people-centric social media

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Patients are at the forefront of everything we do in the healthcare industry, making the notion of patient-centricity a worthwhile and noble concept. When it comes to social media, however, pharma needs to learn how to put the person before...

A View on Digital and Social Media in Health Care

November 5, 2015

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Categories: Digital and Social Media

A View on Digital and Social Media in Health Care

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Join us on Twitter at #digitalHx.   Instagram Challenges Snapchat with Own Version of Live Stories Facebook-owned Instagram launched a new feature just before Halloween, making its photo sharing application a direct competitor to Snapchat and Twitter’s recently launched Moments...

Greatist’s Healthiest Companies to Work For 2015

October 29, 2015

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Categories: Workplace Wellness

Greatist’s Healthiest Companies to Work For 2015

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inVentiv Health Public Relations Group has been listed as one of the healthiest companies to work at for the second consecutive year by Greatist! Here’s what their had to say about us this time around: “This PR company knows how...

Weave Your Measurement Program Together Gracefully and Determinately

October 26, 2015

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Categories: PR Research

Weave Your Measurement Program Together Gracefully and Determinately

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A PR measurement program shouldn’t be something that causes a lot of angst. By moving the measurement process along steadily and thoughtfully, you should — in time — achieve results that show how your daily work is contributing to business...

Inside the 2015 PRWeek Conference

October 26, 2015

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Categories: Consumers

Inside the 2015 PRWeek Conference

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Last month we attended the annual PRWeek conference. This year’s affair revolved around the theme of “A Road Map to Integration: Prospering in a Transformational Era.” As PR professionals we already know change is the only constant, and we fully...

Alexander: Are you a slacktivist? You should be

October 23, 2015

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Categories: Corporate Reputaion

Alexander: Are you a slacktivist? You should be

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In speaking to groups of corporate marketers and reputation managers, I often ask the crowd the question, “Are you a slacktivist?” Typically, I’m met with looks of confusion, or the remaining half of the audience goes mute, perhaps fearing judgment...