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Med-Sci Matters by Dr. Dave

Med-Sci Matters by Dr. Dave

This edition of Med-Sci Matters includes recent promising findings with type 1 diabetes, heart disease, cancer and human “healthspan”; the cost-benefit battle with a PCSK9 inhibitor; questions about the rigor of FDA accelerated approvals; and – not for geeks only!... Read More

September 6, 2017 0 Comments
Can Video Gaming Technology Become a Key Player in Healthcare?

November 9, 2015

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Categories: Communications, Healthcare

Can Video Gaming Technology Become a Key Player in Healthcare?

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According to a Newzoo report, the global games market is expected to reach $91.5 billion in 2015 and $113.3 billion by 2018. Currently, 155 million Americans play video games and four out of five U.S. households own a video gaming device....

Focus on people-centric social media

November 5, 2015

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Categories: Digital and Social Media

Focus on people-centric social media

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Patients are at the forefront of everything we do in the healthcare industry, making the notion of patient-centricity a worthwhile and noble concept. When it comes to social media, however, pharma needs to learn how to put the person before...

A View on Digital and Social Media in Health Care

November 5, 2015

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Categories: Digital and Social Media

A View on Digital and Social Media in Health Care

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Join us on Twitter at #digitalHx.   Instagram Challenges Snapchat with Own Version of Live Stories Facebook-owned Instagram launched a new feature just before Halloween, making its photo sharing application a direct competitor to Snapchat and Twitter’s recently launched Moments...

Greatist’s Healthiest Companies to Work For 2015

October 29, 2015

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Categories: Workplace Wellness

Greatist’s Healthiest Companies to Work For 2015

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inVentiv Health Public Relations Group has been listed as one of the healthiest companies to work at for the second consecutive year by Greatist! Here’s what their had to say about us this time around: “This PR company knows how...

Weave Your Measurement Program Together Gracefully and Determinately

October 26, 2015

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Categories: PR Research

Weave Your Measurement Program Together Gracefully and Determinately

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A PR measurement program shouldn’t be something that causes a lot of angst. By moving the measurement process along steadily and thoughtfully, you should — in time — achieve results that show how your daily work is contributing to business...

Inside the 2015 PRWeek Conference

October 26, 2015

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Categories: Consumers

Inside the 2015 PRWeek Conference

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Last month we attended the annual PRWeek conference. This year’s affair revolved around the theme of “A Road Map to Integration: Prospering in a Transformational Era.” As PR professionals we already know change is the only constant, and we fully...

Alexander: Are you a slacktivist? You should be

October 23, 2015

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Categories: Corporate Reputaion

Alexander: Are you a slacktivist? You should be

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In speaking to groups of corporate marketers and reputation managers, I often ask the crowd the question, “Are you a slacktivist?” Typically, I’m met with looks of confusion, or the remaining half of the audience goes mute, perhaps fearing judgment...

A View on Digital and Social Media in Health Care

October 22, 2015

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Categories: Digital and Social Media

A View on Digital and Social Media in Health Care

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Join us on Twitter at #digitalHx.   Giving Kids with Autism Superpowers Through Google Glass The second phase of a study through the Stanford School of Medicine, called the Autism Glass Project, launched on October 19th. The goal of this...

8 Digital Trends Driving the Future of Healthcare Marketing in 2016

October 20, 2015

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Categories: Digital and Social Media, Technology

8 Digital Trends Driving the Future of Healthcare Marketing in 2016

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Understanding how people’s expectations are changing allows companies to capture new market opportunities, take smart risks and spur innovation. Data points, great stories, quotes and pictures combine and connect to reveal trends that can help you create meaningful experiences for...

3 Things to Keep in Mind When Building Experiential Communications into Your Business Plan

October 16, 2015

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Categories: Communications

3 Things to Keep in Mind When Building Experiential Communications into Your Business Plan

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This content was originally curated by Jude Greenspan and Hannah Freedman for our “3 in 30” program. “3 in 30” is a monthly inVentiv Health PR Group presentation that showcases one trend using three examples in 30 minutes.    ...