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Med-Sci Matters by Dr. Dave

Med-Sci Matters by Dr. Dave

This edition of Med-Sci Matters includes recent promising findings with type 1 diabetes, heart disease, cancer and human “healthspan”; the cost-benefit battle with a PCSK9 inhibitor; questions about the rigor of FDA accelerated approvals; and – not for geeks only!... Read More

September 6, 2017 0 Comments
A View on Digital and Social Media in Health Care

October 8, 2015

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Categories: Digital and Social Media

A View on Digital and Social Media in Health Care

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Join us on Twitter at #digitalHx.   Facebook Partners with French Satellite Company to Bring Free Internet to Smart Phone Users in Sub-Saharan Africa Free Basics by Facebook will provide free services (such as allowing users to browse selected health,...

Powered By Our People: September 2015

October 6, 2015

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Categories: Agency Culture, Internal Communications

Powered By Our People: September 2015

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Roland Templeman and Dana Blanchard. Roland is a Graduate Trainee at inVentiv Health PR Group’s Santa Monica office. He’s also been known to make a killer guacamole. Dana is a Graduate Trainee on our Issues Management Practice in New York....

Why a sense of purpose is vital for health messages

October 5, 2015

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Categories: Healthcare

Why a sense of purpose is vital for health messages

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Public health messages used to consist of reminders for physical wellbeing: brush your teeth, don’ t drink and drive, don’t take drugs. Goals such as building a healthy society were an afterthought. Now we’ve entered a phase where health is considered...

Beltway Buzz: October 2015

October 2, 2015

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Categories: Health Policy and Access

Beltway Buzz: October 2015

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It’s all business in DC after Labor Day. Presidential campaigns, a potential government shutdown and a big resignation are keeping the Hill on its toes. Rising Drug Prices, Rising Opinions: The debate over prescription drug costs is far from over....

Navigating Post-Turing: Defining Value In Today’s Landscape

October 1, 2015

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Categories: News Media

Navigating Post-Turing: Defining Value In Today’s Landscape

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Last week, Turing Pharmaceuticals defended a 5000% price hike in its drug Daraprim, a 62-year-old medicine for treating toxoplasmosis, a form of infection common among immune-compromised patients, including those with HIV. The increase created a firestorm and sparked national media...

Man vs. Machine: Choosing Between Quality and Convenience in Sentiment Analysis

September 24, 2015

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Categories: Measurement, PR Research

Man vs. Machine: Choosing Between Quality and Convenience in Sentiment Analysis

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Automated sentiment analysis is a hot-button issue for communications measurement experts – it’s so close to being the Next Big Thing in social media analytics, yet still so far from reliably succeeding. The appeal is obvious: While knowing the volume...

A View on Digital and Social Media in Health Care

September 24, 2015

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Categories: Digital and Social Media

A View on Digital and Social Media in Health Care

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Join us on Twitter at #digitalHx.   Adblockalypse Hype Misses the Point As Apple rolls out the latest update to its mobile operating system iOS 9, the element that’s receiving the most attention is not a smarter Siri, but the...

Using Data to Find Your Story

September 22, 2015

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Categories: Measurement, PR Research

Using Data to Find Your Story

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As healthcare communicators, we tell stories to motivate people to change their habits, adopt new drugs and promote community awareness. Measurement is often seen as a way to gauge the effectiveness of our outreach, but it has another function, too:...

6 Tips for Using Measurement in Your Next PR Campaign

September 14, 2015

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Categories: Measurement

6 Tips for Using Measurement in Your Next PR Campaign

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Over the years of working in the pharmaceutical space in marketing, market research, and now PR, I have come to realize that the ‘M word’ (Measurement) does not inspire enthusiasm among the marketing, sales and PR community. There is always...

A View on Digital and Social Media in Health Care

September 10, 2015

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Categories: Digital and Social Media

A View on Digital and Social Media in Health Care

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Join us on Twitter at #digitalHx.     Sanofi & Google Alliance Holds Promise of a Revolution in Diabetes Care Sanofi and Google recently announced a partnership with the goal of improving diabetes care. With the combination of Sanofi’s knowledge...