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Key elements of engaging healthcare employees

Key elements of engaging healthcare employees

In this article published in the October 2017 edition of O’Dwyer’s magazine, Cynthia Isaac, Head of Corporate Communications Practice, talks about why engagement of healthcare employees is such a challenge and discusses three global trends that are at play: 1)... Read More

October 5, 2017 0 Comments
A View on Digital and Social Media in Health Care

October 22, 2015

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Categories: Digital and Social Media

A View on Digital and Social Media in Health Care

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Join us on Twitter at #digitalHx.   Giving Kids with Autism Superpowers Through Google Glass The second phase of a study through the Stanford School of Medicine, called the Autism Glass Project, launched on October 19th. The goal of this...

8 Digital Trends Driving the Future of Healthcare Marketing in 2016

October 20, 2015

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Categories: Digital and Social Media, Technology

8 Digital Trends Driving the Future of Healthcare Marketing in 2016

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Understanding how people’s expectations are changing allows companies to capture new market opportunities, take smart risks and spur innovation. Data points, great stories, quotes and pictures combine and connect to reveal trends that can help you create meaningful experiences for...

3 Things to Keep in Mind When Building Experiential Communications into Your Business Plan

October 16, 2015

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Categories: Communications

3 Things to Keep in Mind When Building Experiential Communications into Your Business Plan

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This content was originally curated by Jude Greenspan and Hannah Freedman for our “3 in 30” program. “3 in 30” is a monthly inVentiv Health PR Group presentation that showcases one trend using three examples in 30 minutes.    ...

A View on Digital and Social Media in Health Care

October 8, 2015

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Categories: Digital and Social Media

A View on Digital and Social Media in Health Care

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Join us on Twitter at #digitalHx.   Facebook Partners with French Satellite Company to Bring Free Internet to Smart Phone Users in Sub-Saharan Africa Free Basics by Facebook will provide free services (such as allowing users to browse selected health,...

Powered By Our People: September 2015

October 6, 2015

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Categories: Agency Culture, Internal Communications

Powered By Our People: September 2015

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Roland Templeman and Dana Blanchard. Roland is a Graduate Trainee at inVentiv Health PR Group’s Santa Monica office. He’s also been known to make a killer guacamole. Dana is a Graduate Trainee on our Issues Management Practice in New York....

Why a sense of purpose is vital for health messages

October 5, 2015

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Categories: Healthcare

Why a sense of purpose is vital for health messages

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Public health messages used to consist of reminders for physical wellbeing: brush your teeth, don’ t drink and drive, don’t take drugs. Goals such as building a healthy society were an afterthought. Now we’ve entered a phase where health is considered...

Beltway Buzz: October 2015

October 2, 2015

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Categories: Health Policy and Access

Beltway Buzz: October 2015

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It’s all business in DC after Labor Day. Presidential campaigns, a potential government shutdown and a big resignation are keeping the Hill on its toes. Rising Drug Prices, Rising Opinions: The debate over prescription drug costs is far from over....

Navigating Post-Turing: Defining Value In Today’s Landscape

October 1, 2015

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Categories: News Media

Navigating Post-Turing: Defining Value In Today’s Landscape

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Last week, Turing Pharmaceuticals defended a 5000% price hike in its drug Daraprim, a 62-year-old medicine for treating toxoplasmosis, a form of infection common among immune-compromised patients, including those with HIV. The increase created a firestorm and sparked national media...

Man vs. Machine: Choosing Between Quality and Convenience in Sentiment Analysis

September 24, 2015

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Categories: Measurement, PR Research

Man vs. Machine: Choosing Between Quality and Convenience in Sentiment Analysis

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Automated sentiment analysis is a hot-button issue for communications measurement experts – it’s so close to being the Next Big Thing in social media analytics, yet still so far from reliably succeeding. The appeal is obvious: While knowing the volume...

A View on Digital and Social Media in Health Care

September 24, 2015

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Categories: Digital and Social Media

A View on Digital and Social Media in Health Care

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Join us on Twitter at #digitalHx.   Adblockalypse Hype Misses the Point As Apple rolls out the latest update to its mobile operating system iOS 9, the element that’s receiving the most attention is not a smarter Siri, but the...