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Key elements of engaging healthcare employees

Key elements of engaging healthcare employees

In this article published in the October 2017 edition of O’Dwyer’s magazine, Cynthia Isaac, Head of Corporate Communications Practice, talks about why engagement of healthcare employees is such a challenge and discusses three global trends that are at play: 1)... Read More

October 5, 2017 0 Comments
Using Data to Find Your Story

September 22, 2015

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Categories: Measurement, PR Research

Using Data to Find Your Story

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As healthcare communicators, we tell stories to motivate people to change their habits, adopt new drugs and promote community awareness. Measurement is often seen as a way to gauge the effectiveness of our outreach, but it has another function, too:...

6 Tips for Using Measurement in Your Next PR Campaign

September 14, 2015

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Categories: Measurement

6 Tips for Using Measurement in Your Next PR Campaign

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Over the years of working in the pharmaceutical space in marketing, market research, and now PR, I have come to realize that the ‘M word’ (Measurement) does not inspire enthusiasm among the marketing, sales and PR community. There is always...

A View on Digital and Social Media in Health Care

September 10, 2015

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Categories: Digital and Social Media

A View on Digital and Social Media in Health Care

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Join us on Twitter at #digitalHx.     Sanofi & Google Alliance Holds Promise of a Revolution in Diabetes Care Sanofi and Google recently announced a partnership with the goal of improving diabetes care. With the combination of Sanofi’s knowledge...

Powered By Our People – August 2015

August 31, 2015

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Categories: Internal Communications

Powered By Our People – August 2015

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Hi Vanita! What do you do at inVentiv Health PR? I work across different accounts including BioMarin, Baxalta Oncology, and Ventana/Roche Tissue Diagnostics and help out the Sunovian, Depomed and Gamma Medica teams on projects. I have been involved in...

Beltway Buzz: August 2015

August 31, 2015

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Categories: Health Policy and Access

Beltway Buzz: August 2015

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Who ever said recess wasn’t fun? With summer on its way out, DC is on its way in. Presidential campaigns and debates, FDA approvals and of course, health care reform is starting to come to life.   Presidential Update: The...

Tech Companies Bring Disruptive Thinking to Health Care

August 28, 2015

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Categories: Health, Technology

Tech Companies Bring Disruptive Thinking to Health Care

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Google is no stranger to making headlines, but the recent reshuffle to a holding company model – under the Alphabet umbrella – and spinoff of the Life Sciences Unit has no doubt piqued the attention of the health care industry....

A View on Digital and Social Media in Health Care

August 27, 2015

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Categories: Digital and Social Media

A View on Digital and Social Media in Health Care

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Join us on Twitter at #digitalHx.     The Fight to be the Epicenter of Digital Health Boston, San Diego, San Francisco…these cities have become synonymous with the digital health movement. But now, Catalyst HTI is bringing together private enterprise...

Do No Harm: Avoid “Statistical Malpractice”

August 24, 2015

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Categories: Communications

Do No Harm: Avoid “Statistical Malpractice”

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Communications and complex math are traditionally at odds, but the disciplines are merging now more than ever for healthcare communicators. We are charged on a daily basis with adding creativity and color to often the most banal, icky or complex...

What do running 100 miles and PR have in common? More than you might think

August 21, 2015

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Categories: Agency Culture

What do running 100 miles and PR have in common? More than you might think

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“Are you ok? Where’s your bike?” asked a worried-looking couple. “Oh, I am not biking, I am running,” I replied. “Wait, you did that to yourself running?” they asked. It had been a pretty hard fall. Coming down a rocky...

Medicare – Fifty Years in the Making

August 20, 2015

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Categories: Health Policy and Access, Healthcare

Medicare – Fifty Years in the Making

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Nineteen sixty five was a big year: Tom and Jerry aired for the first time on TV, the Beatles performed one of their biggest concerts in Shea Stadium, and Tokyo became the world’s largest city. In our industry, however, the...