In this article published in the October 2017 edition of O’Dwyer’s magazine, Cynthia Isaac, Head of Corporate Communications Practice, talks about why engagement of healthcare employees is such a challenge and discusses three global trends that are at play: 1)... Read More
As healthcare communicators, we tell stories to motivate people to change their habits, adopt new drugs and promote community awareness. Measurement is often seen as a way to gauge the effectiveness of our outreach, but it has another function, too:...
Over the years of working in the pharmaceutical space in marketing, market research, and now PR, I have come to realize that the ‘M word’ (Measurement) does not inspire enthusiasm among the marketing, sales and PR community. There is always...
Join us on Twitter at #digitalHx. Sanofi & Google Alliance Holds Promise of a Revolution in Diabetes Care Sanofi and Google recently announced a partnership with the goal of improving diabetes care. With the combination of Sanofi’s knowledge...
Hi Vanita! What do you do at inVentiv Health PR? I work across different accounts including BioMarin, Baxalta Oncology, and Ventana/Roche Tissue Diagnostics and help out the Sunovian, Depomed and Gamma Medica teams on projects. I have been involved in...
Who ever said recess wasn’t fun? With summer on its way out, DC is on its way in. Presidential campaigns and debates, FDA approvals and of course, health care reform is starting to come to life. Presidential Update: The...
Google is no stranger to making headlines, but the recent reshuffle to a holding company model – under the Alphabet umbrella – and spinoff of the Life Sciences Unit has no doubt piqued the attention of the health care industry....
Join us on Twitter at #digitalHx. The Fight to be the Epicenter of Digital Health Boston, San Diego, San Francisco…these cities have become synonymous with the digital health movement. But now, Catalyst HTI is bringing together private enterprise...
Communications and complex math are traditionally at odds, but the disciplines are merging now more than ever for healthcare communicators. We are charged on a daily basis with adding creativity and color to often the most banal, icky or complex...
“Are you ok? Where’s your bike?” asked a worried-looking couple. “Oh, I am not biking, I am running,” I replied. “Wait, you did that to yourself running?” they asked. It had been a pretty hard fall. Coming down a rocky...
Nineteen sixty five was a big year: Tom and Jerry aired for the first time on TV, the Beatles performed one of their biggest concerts in Shea Stadium, and Tokyo became the world’s largest city. In our industry, however, the...
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