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Key elements of engaging healthcare employees

Key elements of engaging healthcare employees

In this article published in the October 2017 edition of O’Dwyer’s magazine, Cynthia Isaac, Head of Corporate Communications Practice, talks about why engagement of healthcare employees is such a challenge and discusses three global trends that are at play: 1)... Read More

October 5, 2017 0 Comments
On-Demand Doctor, At Your Service

August 19, 2015

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Categories: Health, Healthcare

On-Demand Doctor, At Your Service

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In today’s on-demand society, customers expect that services will be provided to them quickly when desired. More and more companies are jumping aboard the on-demand business model bandwagon that has proven successful (think of services such as Seamless, Netflix and...

It’s the Message, not the Medium, that Landed Duchesnay in the FDA’s Crosshairs

August 17, 2015

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Categories: Brand Marketing, Communications, Digital and Social Media

It’s the Message, not the Medium, that Landed Duchesnay in the FDA’s Crosshairs

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By now, you have probably heard that an Instagram post by Kim Kardashian, promoting morning sickness treatment Diclegis, has landed drug maker Duchesnay in hot water with the FDA. The company received a warning letter from the FDA for an...

A View on Digital and Social Media in Health Care

August 14, 2015

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Categories: Digital and Social Media

A View on Digital and Social Media in Health Care

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Join us on Twitter at #digitalHx.     A Change in the Digital Ecosystem: Mobile Warming? Citing a change in the digital ecosystem, WebMD CEO David Schlanger announced his intent to move WebMD and Medscape content beyond their websites and...

Engaging Change Through Effective Communications

August 4, 2015

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Categories: Communications

Engaging Change Through Effective Communications

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This is an excerpt of a bylined article appearing in the August issue of O’Dwyers. As most of us can attest, the pace of change has accelerated in recent years due to disruptions in a range of industries. McKinsey research...

A View on Digital and Social Media in Health Care

August 3, 2015

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Categories: Digital and Social Media

A View on Digital and Social Media in Health Care

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Join us on Twitter at #digitalHx.     Harnessing the Power of Social Media to Stand Up to Big Pharma Earlier this month, US-based pharmaceutical company Tesaro, Inc., came under fire when a patient accused them of not releasing critical...

Beltway Buzz: July 2015

July 30, 2015

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Categories: Health Policy and Access

Beltway Buzz: July 2015

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As the final month of summer approaches, DC is heating up with more news on the upcoming presidential election, 21st Century Cures, and of course, the always happening world of pharma.   Way to Go CVS! Uh oh, U.S. Chamber...

Data Visualization and Health Communications

July 22, 2015

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Categories: Patient Communications

Data Visualization and Health Communications

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  As a scientist turned PR professional, I can attest to the power of pictures. Even as I completed my experiments in the lab and crunched the numbers, I knew that the greatest insights I would gather would be after...

A View on Digital and Social Media in Health Care

July 21, 2015

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Categories: Digital and Social Media

A View on Digital and Social Media in Health Care

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Join us on Twitter at #digitalHx.     How Can Digital Really Impact Personal Health? It’s easy to forget a time when digital was not an integral aspect of each industry. However, some would argue that while digital has taken...

London Bound: B2 Exchange Program Kick-Off

July 20, 2015

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Categories: Communications

London Bound: B2 Exchange Program Kick-Off

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Although we hope our clients never find themselves in a pickle, I’ve learned the worst thing we can do as communicators is assume they won’t. And with today’s 24/7 news and social media, many of us have seen firsthand how...

A View on Digital and Social Media in Health Care

July 13, 2015

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Categories: Digital and Social Media

A View on Digital and Social Media in Health Care

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Join us on Twitter at #digitalHx.     Bringing Braille into the Digital Age In this month’s Economist, there is a fascinating profile on one of the latest innovations in tech, tablet computers for blind users. The article outlines the...