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Med-Sci Matters by Dr. Dave

Med-Sci Matters by Dr. Dave

This edition of Med-Sci Matters includes recent promising findings with type 1 diabetes, heart disease, cancer and human “healthspan”; the cost-benefit battle with a PCSK9 inhibitor; questions about the rigor of FDA accelerated approvals; and – not for geeks only!... Read More

September 6, 2017 0 Comments
Beltway Buzz: June 2015

June 30, 2015

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Categories: Health Policy and Access

Beltway Buzz: June 2015

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Who said summer was a time for relaxation? Between the highly anticipated SCOTUS decision and things shaking up in the pharma world, DC is full steam ahead.   The King Of All Decisions: In a long-awaited King vs. Burwell decision,...

A View on Digital and Social Media in Health Care

June 26, 2015

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Categories: Digital and Social Media

A View on Digital and Social Media in Health Care

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Join us on Twitter at #digitalHx.     Meeker: Digital Trends You Should Know May 27th was the annual release of the Internet Trend Report from Mary Meeker. In her report, she distills the entire web into a comprehensive overview,...

What Can Pharma Learn From J&J and Sanofi About Reaching Millennials?

June 25, 2015

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Categories: Consumers, Health and Wellness

What Can Pharma Learn From J&J and Sanofi About Reaching Millennials?

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In a year when Millennials are projected to compose the majority of the workforce and overtake Baby Boomers as the largest living population, it’s time that healthcare brands start to look at them with an unbiased eye—an eye that looks...

The Top 5 Oncology Advertising Trends for 2016

June 4, 2015

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Categories: Brand Marketing

The Top 5 Oncology Advertising Trends for 2016

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Positioning—true brand positioning—is going to become ever more important. You might ask, “How is this a trend? It’s always been the case.” But over the last 5-10 years, many of the newly approved products in oncology have entered as a first-in-class...

The New Partnership Paradigm: What Patient Advocates Seek from Pharmaceutical Partners

June 3, 2015

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Categories: Advocacy

The New Partnership Paradigm: What Patient Advocates Seek from Pharmaceutical Partners

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As patients and caregivers are confronted with a dramatically changing healthcare landscape, American patient advocacy organizations are evolving the work they do for these communities and would like to see their relationships with pharmaceutical companies also change to keep pace....

Engaging the Worried Well: Seven Brands That Are Succeeding With Millennials

June 2, 2015

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Categories: Health and Wellness

Engaging the Worried Well: Seven Brands That Are Succeeding With Millennials

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What do millennial adults want from healthcare? Research from GSW, Allidura and Harris Poll reveals their changing expectations – and the brands already meeting them. Millennials want health and wellness brands to mirror the millennial mindset and fit into their...

The Unexpected Spotlight: Leveraging Social Media to Respond to Organic Pop Culture Mentions

May 27, 2015

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Categories: Uncategorized

The Unexpected Spotlight: Leveraging Social Media to Respond to Organic Pop Culture Mentions

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Brands and companies with strong identities are easy targets in pop culture. Saturday Night Live has been known to parody commercials like Boniva. Luxury brands are consistently referenced in Top 40 songs. The entire series of Mad Men has been...

Facebook Teams Up With Major Publishers To Roll Out Instant Articles

May 18, 2015

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Categories: Digital and Social Media, Facebook

Facebook Teams Up With Major Publishers To Roll Out Instant Articles

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Last week, publishers like The New York Times and National Geographic began publishing full articles (dubbed Instant Articles due to their quick load times) natively on Facebook rather than linking to the articles on their websites, as organizations currently do....

Companies Launch New and Evolved Digital Health Platforms at ATA 2015

May 7, 2015

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Categories: Digital and Social Media, Health

Companies Launch New and Evolved Digital Health Platforms at ATA 2015

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Companies have been battling for years to dominate the digital health space, and identify how health care and technology can converge to provide more options to physicians and health systems, and ultimately, better care for patients. At this year’s American...

Startups to Pharma Marketers: It’s Time to Think ‘Beyond the Pill’

May 6, 2015

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Categories: Healthcare, Medical Devices and Diagnostics

Startups to Pharma Marketers: It’s Time to Think ‘Beyond the Pill’

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Healthcare tech startups need ways to connect with pharma marketers to explore fruitful partnerships; in turn, in today’s competitive marketplace, pharma is constantly seeking for opportunities to exploit the latest tech advances to differentiate their offering. The inaugural MM&M Transforming...