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Key elements of engaging healthcare employees

Key elements of engaging healthcare employees

In this article published in the October 2017 edition of O’Dwyer’s magazine, Cynthia Isaac, Head of Corporate Communications Practice, talks about why engagement of healthcare employees is such a challenge and discusses three global trends that are at play: 1)... Read More

October 5, 2017 0 Comments
Is The Top Creativity Competing at Lions Health?

July 10, 2015

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Categories: Creativity, Health

Is The Top Creativity Competing at Lions Health?

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Are healthcare creativity awards second-class citizens to other creativity awards? This question was a big debate at last year’s inaugural Lions Health awards in Cannes. Despite the segmentation of creativity Lions is known for—there are awards for digital, film, creative...

Finding “Purpose” in the Patient’s Journey

July 6, 2015

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Categories: Health and Wellness

Finding “Purpose” in the Patient’s Journey

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Among all the technological and economic innovation on display at April’s MM&M Transforming Healthcare Conference, “social” was an important theme. But in almost every case, the word was paired with “media.” In other words, we were talking about how technology...

Adapt or Die: What it Takes to Survive in Pharma

July 1, 2015

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Categories: Communications, Health

Adapt or Die: What it Takes to Survive in Pharma

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Charles Darwin once said, “It is not the strongest of the species that survive, nor the most intelligent, but the one more responsive to change.” This observation is brilliant in its simplicity. It speaks to the underlying primal need we...

Beltway Buzz: June 2015

June 30, 2015

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Categories: Health Policy and Access

Beltway Buzz: June 2015

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Who said summer was a time for relaxation? Between the highly anticipated SCOTUS decision and things shaking up in the pharma world, DC is full steam ahead.   The King Of All Decisions: In a long-awaited King vs. Burwell decision,...

A View on Digital and Social Media in Health Care

June 26, 2015

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Categories: Digital and Social Media

A View on Digital and Social Media in Health Care

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Join us on Twitter at #digitalHx.     Meeker: Digital Trends You Should Know May 27th was the annual release of the Internet Trend Report from Mary Meeker. In her report, she distills the entire web into a comprehensive overview,...

What Can Pharma Learn From J&J and Sanofi About Reaching Millennials?

June 25, 2015

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Categories: Consumers, Health and Wellness

What Can Pharma Learn From J&J and Sanofi About Reaching Millennials?

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In a year when Millennials are projected to compose the majority of the workforce and overtake Baby Boomers as the largest living population, it’s time that healthcare brands start to look at them with an unbiased eye—an eye that looks...

The Top 5 Oncology Advertising Trends for 2016

June 4, 2015

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Categories: Brand Marketing

The Top 5 Oncology Advertising Trends for 2016

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Positioning—true brand positioning—is going to become ever more important. You might ask, “How is this a trend? It’s always been the case.” But over the last 5-10 years, many of the newly approved products in oncology have entered as a first-in-class...

The New Partnership Paradigm: What Patient Advocates Seek from Pharmaceutical Partners

June 3, 2015

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Categories: Advocacy

The New Partnership Paradigm: What Patient Advocates Seek from Pharmaceutical Partners

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As patients and caregivers are confronted with a dramatically changing healthcare landscape, American patient advocacy organizations are evolving the work they do for these communities and would like to see their relationships with pharmaceutical companies also change to keep pace....

Engaging the Worried Well: Seven Brands That Are Succeeding With Millennials

June 2, 2015

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Categories: Health and Wellness

Engaging the Worried Well: Seven Brands That Are Succeeding With Millennials

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What do millennial adults want from healthcare? Research from GSW, Allidura and Harris Poll reveals their changing expectations – and the brands already meeting them. Millennials want health and wellness brands to mirror the millennial mindset and fit into their...

The Unexpected Spotlight: Leveraging Social Media to Respond to Organic Pop Culture Mentions

May 27, 2015

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Categories: Uncategorized

The Unexpected Spotlight: Leveraging Social Media to Respond to Organic Pop Culture Mentions

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Brands and companies with strong identities are easy targets in pop culture. Saturday Night Live has been known to parody commercials like Boniva. Luxury brands are consistently referenced in Top 40 songs. The entire series of Mad Men has been...