VitalSigns
Key elements of engaging healthcare employees

Key elements of engaging healthcare employees

In this article published in the October 2017 edition of O’Dwyer’s magazine, Cynthia Isaac, Head of Corporate Communications Practice, talks about why engagement of healthcare employees is such a challenge and discusses three global trends that are at play: 1)... Read More

October 5, 2017 0 Comments
“You Really Like Me!” The Challenge of Measuring Consumer Sentiment on Social Media

August 14, 2014

1 Comment

Categories: Digital and Social Media

“You Really Like Me!” The Challenge of Measuring Consumer Sentiment on Social Media

Written by

Understanding user sentiment within social media is a key qualitative metric important to brand marketing. One of the best ways to determine if any type of campaign – digital, print, TV, etc. – is resonating with your customer base is...

#digitalHx: Digital Digest

August 13, 2014

0 Comments

Categories: Digital and Social Media

#digitalHx: Digital Digest

Written by

Follow our tweets at #digitalHx Tweet Commerce: Is Twitter Finally Ready to Embrace E-Commerce? Written by Alyssa Kaden Would you purchase something directly from an ad served in your Twitter feed? The confirmation that Twitter is preparing an in-stream shopping...

Health News Highlights: Notable Research in H1 2014

August 11, 2014

0 Comments

Categories: Healthcare, News Media

Health News Highlights: Notable Research in H1 2014

Written by

Working in healthcare communications guarantees a daily dose of new information about medical innovations and research underway, whether through discussions of client pipelines, in the course of new business research or just by reading our teams’ daily media monitoring reports....

#digitalHx: Digital Digest

August 8, 2014

0 Comments

Categories: Digital and Social Media

#digitalHx: Digital Digest

Written by

Follow our tweets at #digitalHx The Internet: In 10 Years… Written by Rich Sharp, @richs The Internet as we know it will see a dramatic shift in the next 10 years to a deeper integration into our lives and the...

Brainstorm DOA?

July 29, 2014

0 Comments

Categories: Creativity, Strategy

Brainstorm DOA?

Written by

Ever wonder what makes a fantastic brainstorm? Does it require a roomful of hyper-creative individuals – and is creativity an innate trait? To get the most out-of-the-box thinking from your organization, we think the better question to ask is: What...

Healthcare Communications & Social Media: A Roadmap

July 24, 2014

0 Comments

Categories: Digital and Social Media, Healthcare

Healthcare Communications & Social Media: A Roadmap

Written by

It’s finally happening. After years of speculating about how and when the highly regulated landscape of healthcare communications would be ready to embrace social media, I’m happy to report that day is dawning. It’s been a long time coming, but...

Enhancing Reputation in a Social World

July 21, 2014

0 Comments

Categories: Digital and Social Media

Enhancing Reputation in a Social World

Written by

Social media’s impact to business in the last decade is undeniable. Beyond providing new channels to reach prospective consumers, astute businesses have found ways to monetize online engagement. Today, entities ranging from charities to movies are using Facebook to crowdfund...

Beltway Buzz: July 2014

July 15, 2014

0 Comments

Categories: Health Policy and Access, Healthcare

Beltway Buzz: July 2014

Written by

What Your Clients Need to Know: PBS NewsHour recently aired a segment on how “pay for delay” deals between pharmaceutical companies limit consumer choice and harm patients. What do you think? Check out the video and transcript here. Old McDonald...

Are We Measuring the Right Things?

July 10, 2014

0 Comments

Categories: Measurement

Are We Measuring the Right Things?

Written by

Assigning specific value to work in public relations is never simple. The challenges were under a spotlight at the recent Summit on Measurement organized by the International Association for the Measurement and Evaluation of Communications (AMEC), where delegates from 35...

Physicians, Poster Presentations and Hashtags: Amplifying Your Voice at Medical Congresses

July 10, 2014

0 Comments

Categories: Communications, Healthcare, Strategy

Physicians, Poster Presentations and Hashtags: Amplifying Your Voice at Medical Congresses

Written by

Medical congresses are often associated with doctors and data that only people with medical degrees can understand. As healthcare public relations professionals, our main goal is to make that information more accessible to the public. As such, the media space...