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Med-Sci Matters by Dr. Dave

Med-Sci Matters by Dr. Dave

This edition of Med-Sci Matters includes recent promising findings with type 1 diabetes, heart disease, cancer and human “healthspan”; the cost-benefit battle with a PCSK9 inhibitor; questions about the rigor of FDA accelerated approvals; and – not for geeks only!... Read More

September 6, 2017 0 Comments
#digitalHx: Digital Digest

August 8, 2014

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Categories: Digital and Social Media

#digitalHx: Digital Digest

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Follow our tweets at #digitalHx The Internet: In 10 Years… Written by Rich Sharp, @richs The Internet as we know it will see a dramatic shift in the next 10 years to a deeper integration into our lives and the...

Brainstorm DOA?

July 29, 2014

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Categories: Creativity, Strategy

Brainstorm DOA?

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Ever wonder what makes a fantastic brainstorm? Does it require a roomful of hyper-creative individuals – and is creativity an innate trait? To get the most out-of-the-box thinking from your organization, we think the better question to ask is: What...

Healthcare Communications & Social Media: A Roadmap

July 24, 2014

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Categories: Digital and Social Media, Healthcare

Healthcare Communications & Social Media: A Roadmap

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It’s finally happening. After years of speculating about how and when the highly regulated landscape of healthcare communications would be ready to embrace social media, I’m happy to report that day is dawning. It’s been a long time coming, but...

Enhancing Reputation in a Social World

July 21, 2014

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Categories: Digital and Social Media

Enhancing Reputation in a Social World

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Social media’s impact to business in the last decade is undeniable. Beyond providing new channels to reach prospective consumers, astute businesses have found ways to monetize online engagement. Today, entities ranging from charities to movies are using Facebook to crowdfund...

Beltway Buzz: July 2014

July 15, 2014

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Categories: Health Policy and Access, Healthcare

Beltway Buzz: July 2014

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What Your Clients Need to Know: PBS NewsHour recently aired a segment on how “pay for delay” deals between pharmaceutical companies limit consumer choice and harm patients. What do you think? Check out the video and transcript here. Old McDonald...

Are We Measuring the Right Things?

July 10, 2014

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Categories: Measurement

Are We Measuring the Right Things?

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Assigning specific value to work in public relations is never simple. The challenges were under a spotlight at the recent Summit on Measurement organized by the International Association for the Measurement and Evaluation of Communications (AMEC), where delegates from 35...

Physicians, Poster Presentations and Hashtags: Amplifying Your Voice at Medical Congresses

July 10, 2014

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Categories: Communications, Healthcare, Strategy

Physicians, Poster Presentations and Hashtags: Amplifying Your Voice at Medical Congresses

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Medical congresses are often associated with doctors and data that only people with medical degrees can understand. As healthcare public relations professionals, our main goal is to make that information more accessible to the public. As such, the media space...

Empowering the Younger Generation to Take Charge of Their Health

July 1, 2014

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Categories: Healthcare, Strategy

Empowering the Younger Generation to Take Charge of Their Health

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For the first time in more than 60 years, baby boomers are no longer the most-represented age in America. Millennials are. According to the U.S. Census Bureau, there were more 22-year-olds than any other age group in 2012 – followed...

Social Media Guidance from FDA: Our Take

June 18, 2014

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Categories: Digital and Social Media, FDA News

Social Media Guidance from FDA: Our Take

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The U.S. Food and Drug Administration (FDA) yesterday issued draft social media guidance aimed at communicating within character limits and addressing drug misinformation. In each instance, the FDA suggests fair, flexible guidance that will inform social media activity in the...

Chandler Chicco Companies Launches Change Engagement Practice and Hires Change Management Veteran to Lead

June 16, 2014

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Categories: Change Engagement, Communications

Chandler Chicco Companies Launches Change Engagement Practice and Hires Change Management Veteran to Lead

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Global health communications group Chandler Chicco Companies (CCC), part of inVentiv Health, today announced the launch of its Dynamic Change Engagement practice. This new practice leverages proprietary methodology based on best practices from models of human behavior and change management...