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Key elements of engaging healthcare employees

Key elements of engaging healthcare employees

In this article published in the October 2017 edition of O’Dwyer’s magazine, Cynthia Isaac, Head of Corporate Communications Practice, talks about why engagement of healthcare employees is such a challenge and discusses three global trends that are at play: 1)... Read More

October 5, 2017 0 Comments
Empowering the Younger Generation to Take Charge of Their Health

July 1, 2014

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Categories: Healthcare, Strategy

Empowering the Younger Generation to Take Charge of Their Health

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For the first time in more than 60 years, baby boomers are no longer the most-represented age in America. Millennials are. According to the U.S. Census Bureau, there were more 22-year-olds than any other age group in 2012 – followed...

Social Media Guidance from FDA: Our Take

June 18, 2014

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Categories: Digital and Social Media, FDA News

Social Media Guidance from FDA: Our Take

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The U.S. Food and Drug Administration (FDA) yesterday issued draft social media guidance aimed at communicating within character limits and addressing drug misinformation. In each instance, the FDA suggests fair, flexible guidance that will inform social media activity in the...

Chandler Chicco Companies Launches Change Engagement Practice and Hires Change Management Veteran to Lead

June 16, 2014

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Categories: Change Engagement, Communications

Chandler Chicco Companies Launches Change Engagement Practice and Hires Change Management Veteran to Lead

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Global health communications group Chandler Chicco Companies (CCC), part of inVentiv Health, today announced the launch of its Dynamic Change Engagement practice. This new practice leverages proprietary methodology based on best practices from models of human behavior and change management...

Beltway Buzz: June 2014

June 16, 2014

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Categories: Health Policy and Access, Healthcare

Beltway Buzz: June 2014

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What Your Clients Need To Know: BIG news for physicians and teaching hospitals. In the name of transparency, the Physician Payments Sunshine Act now requires reporting of transactions of value between product manufacturers monitored by the FDA and health care...

Food Bloggers: It’s Not Just What They Cook, It’s Who They Are

June 13, 2014

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Categories: Food and Beverage

Food Bloggers: It’s Not Just What They Cook, It’s Who They Are

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Hundreds of food bloggers descended upon Miami last month for BlogHer Food ’14, the must-attend event for the food blogging community. With 90 percent of people going online for recipes, food blogging has taken the social world by storm. Some...

Elephants Never Forget…Empathy

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In February, Asian elephants joined wolves, apes and some members of the crow family on the confirmed list of animals that demonstrate empathy – believed to be one of the most complex emotions. A recent study in Thailand showed that...

Communicating in the New Pharma World

June 4, 2014

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Categories: Brand Marketing, Communications, Strategy

Communicating in the New Pharma World

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It’s a time of dramatic transformation for the biopharma sector. Asset trading deals, mergers and acquisitions, and new stakeholders who’ve emerged from health reform are creating entirely new communications opportunities. While immediate considerations include corporate reputation, franchise impact and change...

Staying Skeptical of the Buzz: A Reformed Fad Dieter’s Take on Nutrition

June 2, 2014

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Categories: Consumers, Food and Beverage, Health and Wellness

Staying Skeptical of the Buzz: A Reformed Fad Dieter’s Take on Nutrition

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On any given day, 20 percent of Americans will say they’re on a diet. I’ve rarely been the exception. In the past, I’ve tried them all based on trending suggestions: I’ve eliminated adult foods via the baby food diet. I’ve...

Uncovering Hidden Value – How to Improve the Conversation with Procurement

May 22, 2014

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Categories: Financial Communications

Uncovering Hidden Value – How to Improve the Conversation with Procurement

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Earlier this month, I had the privilege of attending my third Association of National Advertisers (ANA) Financial Management conference, held this year in Naples, Florida. I made the trip because as Client Finance Director for Chandler Chicco Companies, I was...

Chandler Chicco Companies Expands Digital & Insights Leadership  to Drive Client Engagement with Audiences across Platforms

May 22, 2014

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Categories: Digital and Social Media

Chandler Chicco Companies Expands Digital & Insights Leadership to Drive Client Engagement with Audiences across Platforms

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Chandler Chicco Companies has expanded our integrated digital strategy and insights team with the addition of three senior-level hires. Chris Iafolla, Rich Sharp and Matt Merlin will help evolve the digital and insights offering to further enable CCC’s clients to...