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Key elements of engaging healthcare employees

Key elements of engaging healthcare employees

In this article published in the October 2017 edition of O’Dwyer’s magazine, Cynthia Isaac, Head of Corporate Communications Practice, talks about why engagement of healthcare employees is such a challenge and discusses three global trends that are at play: 1)... Read More

October 5, 2017 0 Comments
Beltway Buzz: May 2014

May 20, 2014

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Categories: Health Policy and Access, Healthcare

Beltway Buzz: May 2014

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The Beltway Buzz is CCA-DC’s monthly recap of healthcare related happenings in the District. Finally, Cool Celebrity Sightings in DC: President Obama was a hoot during the recent White House Correspondents dinner, skewering the media, Republicans and even his own...

Health Wearables – Fad or For Real?

May 15, 2014

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Categories: Consumer Education, Health, Medical Devices and Diagnostics, Technology

Health Wearables – Fad or For Real?

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With the recent news of Nike’s decision to discontinue its FuelBand fitness tracker, the media has been quick to write off health wearables (Jawbone UP®, FitBit®, etc.) – referring to them as glorified pedometers and deeming the fitness wristband industry...

CCC and Newlink Group Form Strategic Alliance

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Chandler Chicco Companies is excited to announce a new strategic alliance with Newlink Group that expands our capabilities in multicultural health communications. Newlink is a leading independent, integrated communications firm serving Hispanic and multinational clients in the United States and...

Wanna Wiki?

May 5, 2014

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Categories: Communications, Digital and Social Media

Wanna Wiki?

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Wikipedia is a leading source of healthcare information for patients and doctors. According to a recent IMS Institute report, “Engaging Patients through Social Media” (great summary blog also available here), the top one hundred Wikipedia pages for healthcare topics, on...

Beltway Buzz: Spring has Sprung in Washington

April 28, 2014

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Categories: Healthcare, Policy

Beltway Buzz: Spring has Sprung in Washington

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The Beltway Buzz is CCA-DC’s monthly recap of healthcare related happenings in the District. Out with the Old, In with the New: Health and Human Services Secretary Kathleen Sebelius announced she will resign her post, in a move that ends...

Life in Beta: Connecting with Today’s Health-Minded Consumer

April 28, 2014

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Categories: Communications, Consumers, PRimeCut

Life in Beta: Connecting with Today’s Health-Minded Consumer

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Over the last 20 years, Americans have begun to think about health in new ways. Instead of filling prescriptions to fix problems that have already been diagnosed, more and more individuals-especially Gen Y/Millenials and the younger cohort behind them-put a...

Franchise Communications for Healthcare Companies: What Is It Good For?

April 23, 2014

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Categories: Communications, PRimeCut

Franchise Communications for Healthcare Companies: What Is It Good For?

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We all know the drill. Often sparked by new company leadership or yearly brand planning, a mandate gets issued to internal teams and their agencies to tell the “franchise story.” Heartened by this interest to think beyond the individual brands,...

Life Expectancies Take an Unexpected Turn

April 21, 2014

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Categories: Health and Wellness, PRimeCut

Life Expectancies Take an Unexpected Turn

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Throughout history, women have outlived men in almost every country on earth. Worldwide, they now live an average of four years longer. In the US, women are outliving men by five years, versus 7.8 years in the 1970s. Recent research...

A Prescription for Change

April 17, 2014

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Categories: Change Engagement, PRimeCut

A Prescription for Change

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The term “change management” has been bounced around for 10 to 15 years, but what does it mean and how does it help organizations? The approach has traditionally been to manage change, but a more proactive change engagement approach –...

Pass the Pitch – Defining the Value of PR

April 15, 2014

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Categories: PRimeCut, Value

Pass the Pitch – Defining the Value of PR

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I love reading Inc. Magazine and am a frequent flyer on the content rich website www.inc.com for its humor, insights & dialogue covering tech, business, leadership & innovation. Generally, its where I find ideas that inspire and people to admire...