VitalSigns
Med-Sci Matters by Dr. Dave

Med-Sci Matters by Dr. Dave

This edition of Med-Sci Matters includes recent promising findings with type 1 diabetes, heart disease, cancer and human “healthspan”; the cost-benefit battle with a PCSK9 inhibitor; questions about the rigor of FDA accelerated approvals; and – not for geeks only!... Read More

September 6, 2017 0 Comments
Q & A with the Winners of PRWeek’s Healthcare Campaign of the Year 2014

April 9, 2014

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Categories: Awards

Q & A with the Winners of PRWeek’s Healthcare Campaign of the Year 2014

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It’s not every day you get a winning combination of agency, concept and client. But this past week, CCA took home the PR Week Healthcare Campaign of the Year for the Get Schooled in Anaphylaxis: Raise Your Hand for Anaphylaxis...

What Makes a Winning Campaign for our Clients and the Community We Are Trying to Reach?

April 7, 2014

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Categories: Integration

What Makes a Winning Campaign for our Clients and the Community We Are Trying to Reach?

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Integration. We’ve heard the word thousands of times before. And, with the recent PRWeek selection of Get Schooled in Anaphylaxis™: Raise Your Hand for Anaphylaxis Awareness™ as Healthcare Campaign of the Year, integration took center stage. For that campaign, it...

Great Expectations: Delivering Relevant Content to Patients

April 3, 2014

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Categories: Digital and Social Media

Great Expectations: Delivering Relevant Content to Patients

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When discussing a digital or social media program with clients, one of the first questions is often: “How do we know that patients even want to hear from us or engage with us on this level?” It’s a valid question....

South by Social Health 2014

April 1, 2014

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Categories: Digital and Social Media

South by Social Health 2014

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[View the story “South by Social Health 2014” on Storify]

Newly Insured Consumers Necessitate a New Communications Approach

March 27, 2014

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Categories: Healthcare

Newly Insured Consumers Necessitate a New Communications Approach

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Patients are at the core of what we do as health communicators. We speak to a variety of audiences, but at the end of the day, we often find ourselves trying to reach patients to affect behavior change. Today this...

Technology is King (of Thrones) at SXSW

March 19, 2014

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Categories: Brand Marketing, Digital and Social Media, Food and Beverage

Technology is King (of Thrones) at SXSW

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Just as the music it showcases evolves over time, so to have the brand activations and integrations at leading music, film and technology festival South by Southwest (SXSW). Held each year in Austin, TX, SXSW has become a “can’t-miss marketing...

Raising the Bar in the Measurement World

March 19, 2014

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Categories: Measurement, PR Research

Raising the Bar in the Measurement World

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If you haven’t been following the outputs from the International Public Relations Research Conference (IPRRC) last week, you may have missed “the best new thing in the measurement world.” CCC’s Marianne Eisenmann co-authored a paper with Julie O’Neil (Texas Christian...

The Authentic Celebrity

March 17, 2014

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Categories: Patient Communications

The Authentic Celebrity

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A recent CCCVitalSigns “Media Straight Talk” blog post reported that surveyed media believe “health related interviews with everyday patients tend to be more authentic, genuine, and detailed” compared to those of celebrities. While there is no question that everyday patient...

A Full Serving of Opportunity with the New Nutrition Facts Panel

March 17, 2014

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Categories: FDA News

A Full Serving of Opportunity with the New Nutrition Facts Panel

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This piece originally appeared as a guest post on PRWeek.com on March 7, 2014. The First Lady Michelle Obama and the Food and Drug Administration unveiled a new look for the Nutrition Facts Panel, the first significant changes to the...

Beltway Buzz: the Affordable Care Act (ACA) February – March

March 13, 2014

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Categories: Healthcare

Beltway Buzz: the Affordable Care Act (ACA) February – March

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The Beltway Buzz is CCA-DC’s monthly recap of healthcare related happenings in the District. This month, CCC DC’s Beltway Buzz takes us through the most current events on the Affordable Healthcare Act: February Happenings: Omnibus: (Adj.) providing for many things...