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Key elements of engaging healthcare employees

Key elements of engaging healthcare employees

In this article published in the October 2017 edition of O’Dwyer’s magazine, Cynthia Isaac, Head of Corporate Communications Practice, talks about why engagement of healthcare employees is such a challenge and discusses three global trends that are at play: 1)... Read More

October 5, 2017 0 Comments
Boomers: Blazing Trails but Not the Path to Good Health

April 15, 2014

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Categories: Health

Boomers: Blazing Trails but Not the Path to Good Health

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Baby Boomers, who are currently between the ages of 50-68, are hailed as breaking the mold in many facets of life: they are wealthier, more educated and question the status quo more than any generation that came before them. By...

3 Ways You Are Being Fooled Into Better Health

April 10, 2014

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Categories: Health

3 Ways You Are Being Fooled Into Better Health

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If you attended last week’s Partnership for a Healthier America (PHA) Summit in Washington, you would’ve found one thousand food and beverage executives and health crusaders in suits doing synchronized kick-boxing calisthenics. It was an awkward sight to behold, but...

PRimeCut Issue 22: Change

April 9, 2014

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Categories: Healthcare

PRimeCut Issue 22: Change

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Climate change. Social change. Change is dominating the headlines and our lives. I can’t think of an industry undergoing more change than healthcare. Love it or hate it, the Affordable Care Act is going to transform healthcare in this country....

Q & A with the Winners of PRWeek’s Healthcare Campaign of the Year 2014

April 9, 2014

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Categories: Awards

Q & A with the Winners of PRWeek’s Healthcare Campaign of the Year 2014

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It’s not every day you get a winning combination of agency, concept and client. But this past week, CCA took home the PR Week Healthcare Campaign of the Year for the Get Schooled in Anaphylaxis: Raise Your Hand for Anaphylaxis...

What Makes a Winning Campaign for our Clients and the Community We Are Trying to Reach?

April 7, 2014

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Categories: Integration

What Makes a Winning Campaign for our Clients and the Community We Are Trying to Reach?

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Integration. We’ve heard the word thousands of times before. And, with the recent PRWeek selection of Get Schooled in Anaphylaxis™: Raise Your Hand for Anaphylaxis Awareness™ as Healthcare Campaign of the Year, integration took center stage. For that campaign, it...

Great Expectations: Delivering Relevant Content to Patients

April 3, 2014

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Categories: Digital and Social Media

Great Expectations: Delivering Relevant Content to Patients

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When discussing a digital or social media program with clients, one of the first questions is often: “How do we know that patients even want to hear from us or engage with us on this level?” It’s a valid question....

South by Social Health 2014

April 1, 2014

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Categories: Digital and Social Media

South by Social Health 2014

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[View the story “South by Social Health 2014” on Storify]

Newly Insured Consumers Necessitate a New Communications Approach

March 27, 2014

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Categories: Healthcare

Newly Insured Consumers Necessitate a New Communications Approach

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Patients are at the core of what we do as health communicators. We speak to a variety of audiences, but at the end of the day, we often find ourselves trying to reach patients to affect behavior change. Today this...

Technology is King (of Thrones) at SXSW

March 19, 2014

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Categories: Brand Marketing, Digital and Social Media, Food and Beverage

Technology is King (of Thrones) at SXSW

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Just as the music it showcases evolves over time, so to have the brand activations and integrations at leading music, film and technology festival South by Southwest (SXSW). Held each year in Austin, TX, SXSW has become a “can’t-miss marketing...

Raising the Bar in the Measurement World

March 19, 2014

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Categories: Measurement, PR Research

Raising the Bar in the Measurement World

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If you haven’t been following the outputs from the International Public Relations Research Conference (IPRRC) last week, you may have missed “the best new thing in the measurement world.” CCC’s Marianne Eisenmann co-authored a paper with Julie O’Neil (Texas Christian...