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Key elements of engaging healthcare employees

Key elements of engaging healthcare employees

In this article published in the October 2017 edition of O’Dwyer’s magazine, Cynthia Isaac, Head of Corporate Communications Practice, talks about why engagement of healthcare employees is such a challenge and discusses three global trends that are at play: 1)... Read More

October 5, 2017 0 Comments
Pitching Local TV in Pay-for-Play World

May 5, 2017

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Categories: Communications, News Media

Pitching Local TV in Pay-for-Play World

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Many of us have been there. Following the national launch of a health campaign, we’re seeking extension opportunities in local markets, particularly with seemingly “low-hanging fruit” like local broadcast. But what do you do if local TV in your target...

Dr. Dave’s Med-Sci Matters

April 28, 2017

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Categories: Advocacy, FDA News, Health and Wellness

Dr. Dave’s Med-Sci Matters

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Science March (in April) This last Saturday tens of thousands of physicians, scientists and policymakers raised signs and voices at Marches for Science in Washington DC, New York City, Los Angeles, San Diego, Chicago and other cities among some 610...

The Week That Was: Crises in Communications

April 24, 2017

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Categories: The Week That Was

The Week That Was: Crises in Communications

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Week of 04.23.2017 The crew here at The Week That Was hopes everyone had a happy Earth Day weekend. We spent ours in the lawn and garden section of our local home improvement center. In between mowing the yard, dusting...

The Week That Was: Crises in Communications

April 18, 2017

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Categories: The Week That Was

The Week That Was: Crises in Communications

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Happy Easter, readers! Anyone else see this retro Cadbury commercial running on cable TV last week? After a successful egg hunt, we tucked into our second chocolate bunny of the day (TWTW always eats the ears first)—but before our sugar coma...

The Week That Was: Crises in Communications

April 10, 2017

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Categories: The Week That Was

The Week That Was: Crises in Communications

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Domestic issues decidedly took a back seat to international affairs last week, as evidenced by a shift in media coverage. A few health news items did rise to the fore: The American Society of Clinical Oncology (ASCO) became the first...

Dr. Dave’s Med-Sci Matters

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Gene therapy success! For the first time, gene therapy has successfully treated a common genetic disorder:  sickle cell disease (SCD), which affects 100,000 people in the United States and millions globally. People with SCD have abnormal hemoglobin due to a...

Expanded Access Programs Require Compassionate Communications to Keep Your Reputation Intact

April 3, 2017

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Categories: Advocacy, Communications, Healthcare, Patient Communications

Expanded Access Programs Require Compassionate Communications to Keep Your Reputation Intact

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No company wants to be seen as uncaring, least of all in the healthcare space. Clients I’ve supported in this sector are often passionate about their mission to bring new and better treatment options to patients. But companies’ intentions may...

The Week That Was: Crises in Communications

April 3, 2017

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Categories: The Week That Was

The Week That Was: Crises in Communications

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Although this weekend marks April Fools’ Day, our stories this week are no joke. The potent combination of Twitter and spandex nearly grounded United Airlines. Senate Dems jumped back into the healthcare debate with new legislation related to drug pricing,...

The Week That Was: Crises in Communications

March 27, 2017

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Categories: The Week That Was

The Week That Was: Crises in Communications

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For once, CSPAN was enthralling in the lead up to the choice Speaker Paul Ryan made last Friday to pull the American Health Care Act after failing to secure enough support from his party. The AHCA was the “repeal and...

The Week That Was: Crises in Communications

March 20, 2017

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Categories: The Week That Was

The Week That Was: Crises in Communications

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As Madness grips the nation’s attention for three weeks, changes to our nation’s healthcare system March on. Bernie Sanders thinks broadcasters are betting on their favorites, while some new pricing plans want to bust payer brackets and replace them with...

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  • VitalSigns shares perspectives on the constantly evolving health landscape to provide you with better health content from our colleagues around the globe who are at the forefront of all things healthcare.
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