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Key elements of engaging healthcare employees

Key elements of engaging healthcare employees

In this article published in the October 2017 edition of O’Dwyer’s magazine, Cynthia Isaac, Head of Corporate Communications Practice, talks about why engagement of healthcare employees is such a challenge and discusses three global trends that are at play: 1)... Read More

October 5, 2017 0 Comments
What Exactly is this “Digital Strategy” Thing?

July 27, 2012

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Categories: Digital and Social Media

What Exactly is this “Digital Strategy” Thing?

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This one’s tricky. As a digital strategist, I ask myself this question all the time and have almost too much of a hard time explaining it when asked. The truth is that digital strategy is fairly intangible. It’s a combination...

An Important Step toward Standardizing PR Measurement and Research

June 14, 2012

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Categories: Measurement

An Important Step toward Standardizing PR Measurement and Research

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Yesterday marked an important milestone in PR measurement when the Coalition for Public Relations Research Standards unveiled a three-pronged approach to standardizing PR research and measurement for: a) traditional media analysis, b) social media measurement, and c) ethics in PR...

Healthcare Communications in the Age of Inattention

June 14, 2012

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Categories: Global Healthcare, Patient Communications

Healthcare Communications in the Age of Inattention

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The Irish physician Sir Dominic John Corrigan, famous for his early observations in heart disease, once said: “The trouble with many doctors is not that they do not know enough, but that they do not see enough.” That was 1853,...

Access in China: A Central Aim

June 11, 2012

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Categories: Global Healthcare, Health Policy and Access

Access in China: A Central Aim

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“Market access” continues to be a subject of much discussion among the industry. Across the globe, we see governments scrambling to implement increasingly sophisticated cost-control measures to manage the expanding health demands of their population. Despite its booming economy and...

Why Cultural Adaptation is Key to Communications Success…and More in Issue 19 of PRimeCut

June 6, 2012

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Categories: Global Healthcare, Health Policy and Access

Why Cultural Adaptation is Key to Communications Success…and More in Issue 19 of PRimeCut

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After 12 months of dramatic growth and expansion for Chandler Chicco Companies, Issue 19 of PRimeCut* focuses on health communications in key global markets like Germany and China, as well as the philosophy fueling the expansion of our global footprint....

Workplace Wellness is Working for American Employees

June 5, 2012

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Categories: Workplace Wellness

Workplace Wellness is Working for American Employees

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We all know how important it is to make every day as healthy as possible. But let’s face it – it’s hard work! From planning menus, to fitting in exercise and scheduling regular doctor visits, it can get overwhelming, especially...

Digital Pioneers – What Did We Learn?

May 31, 2012

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Categories: Digital and Social Media, Global Healthcare

Digital Pioneers – What Did We Learn?

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One month ago, we held our first Pioneers in Digital Health event, bringing together digital thought-leaders from both the marketing and healthcare communications industries for a forum to explore the latest and greatest in healthcare and digital. While there were...

We Are Not Alone…

May 9, 2012

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Categories: Digital and Social Media, Technology

We Are Not Alone…

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I admit it. I get discouraged in this industry. Legal hurdles, FDA regulations, and of course the FUD Factor (Fear, Uncertainty and Doubt) all conspire to occasionally bring me down. Usually clients are the ones who get me going again....

Trends in PR Measurement and Momentum Toward Establishing Industry Standards

May 7, 2012

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Categories: Measurement

Trends in PR Measurement and Momentum Toward Establishing Industry Standards

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Every day, we summon our best thinking to deliver strategic and effective PR programming. But without evidence of how our work has moved the needle, we find ourselves confused about how we have made a difference at all. But, PR...

Pioneers in Digital Health – Afternoon Recap

April 30, 2012

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Categories: Digital and Social Media, Global Healthcare

Pioneers in Digital Health – Afternoon Recap

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The presentations at Pioneers in Digital Health continued to be engaging and forward-thinking in the second half of the day. The title of session two was Digital Solutions in Healthcare and focused on innovative ways our industry can use today’s...