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Key elements of engaging healthcare employees

Key elements of engaging healthcare employees

In this article published in the October 2017 edition of O’Dwyer’s magazine, Cynthia Isaac, Head of Corporate Communications Practice, talks about why engagement of healthcare employees is such a challenge and discusses three global trends that are at play: 1)... Read More

October 5, 2017 0 Comments
Ray Kurzweil’s Future of Health and Medicine

March 13, 2012

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Categories: Global Healthcare

Ray Kurzweil’s Future of Health and Medicine

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The keynote speaker and Monday’s highlight was Ray Kurzweil, the scientist, futurist and author, who Forbes called “the ultimate thinking machine.” For the last 40 years, Kurzweil has been right most of the time in his predictions and even when...

Persistence, Yes, but Consideration Prevails Online – Day 3 of SXSW Interactive

March 12, 2012

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Categories: Digital and Social Media

Persistence, Yes, but Consideration Prevails Online – Day 3 of SXSW Interactive

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Persistence is one of the buzzwords for this year’s SXSW and you hear it in sessions on marketing, branding, healthcare and content creation. It isn’t enough to launch a campaign and then disappear from view. A brand that achieves success...

The Best Ideas in Healthcare from the Most Unlikely Sources

March 12, 2012

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Categories: Digital and Social Media, Global Healthcare, Patient Communications

The Best Ideas in Healthcare from the Most Unlikely Sources

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Day two of SXSW did not disappoint with multiple panels discussing healthcare innovations from people outside traditional healthcare. A morning session, Crowdsourcing a Revolution, discussed the power of prize-giving to spur innovation in health. While there have been a few...

Brains, bytes and biology – Day One of SXSW Interactive

March 10, 2012

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Categories: Digital and Social Media

Brains, bytes and biology – Day One of SXSW Interactive

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The first day of SXSW Interactive is always a bit overwhelming with 250,000 enthusiastic festival goers descending on the Austin Convention Center fueled by Starbucks and hope. Today was no exception and the bedlam was compounded by winter finally arriving...

HBA and CCC Team on Health Leaders Breakfast Series

March 6, 2012

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Categories: Global Healthcare, Health Policy and Access

HBA and CCC Team on Health Leaders Breakfast Series

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The conversation around healthcare in the United States is fast moving. Often, the dialogue involves women leaders in Washington who have both front row seats on the debate that precedes key decisions and a voice in shaping the debate. Over...

SXSW Interactive Conference and the Convergence of Health and Technology

March 6, 2012

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Categories: Digital and Social Media, Global Healthcare

SXSW Interactive Conference and the Convergence of Health and Technology

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About 50,000 people are registered this year to attend South by Southwest (SXSW), the annual 10-day digital, music and film event that receives widespread media attention. SXSW Interactive is a great place to get a look at new technologies and...

Obesity: A Matter of Health, Not a Matter of Opinion

February 23, 2012

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Categories: Global Healthcare

Obesity: A Matter of Health, Not a Matter of Opinion

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Yesterday, an FDA Advisory panel overwhelmingly recommended approving the obesity drug, Qnexa in a 20-2 vote. This marks the first time in 13 years that an obesity drug could see approval. While the FDA has yet to act on the...

Advantages of Unbranded Direct-to-Consumer Programs

February 21, 2012

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Categories: Patient Communications

Advantages of Unbranded Direct-to-Consumer Programs

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Pharmaceutical companies amass tremendous knowledge and expertise in the process of researching new drugs, much of which is never shared. But this knowledge can find a home in unbranded direct-to-consumer (DTC) campaigns that are a vehicle for sharing information with...

Having Good Conversations Helps Businesses Thrive

February 17, 2012

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Categories: Internal Communications

Having Good Conversations Helps Businesses Thrive

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Bob Chandler’s post last week on employee happiness reminded me again of the importance of happy employees to business success. According to a study of more than 300 companies in varying industries, those that practice effective communications have 47 percent...

The Internet is Almost as Powerful as a Soft Drink

February 15, 2012

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Categories: Digital and Social Media, Global Healthcare

The Internet is Almost as Powerful as a Soft Drink

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A couple of months ago I spent some time in India on vacation. I’ve been several times as my wife is from Pune, outside of Mumbai. One of the highlights for me on each trip is visiting with the family,...