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Key elements of engaging healthcare employees

Key elements of engaging healthcare employees

In this article published in the October 2017 edition of O’Dwyer’s magazine, Cynthia Isaac, Head of Corporate Communications Practice, talks about why engagement of healthcare employees is such a challenge and discusses three global trends that are at play: 1)... Read More

October 5, 2017 0 Comments
Internal Communications – Focus Groups for Free?

February 14, 2012

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Categories: Internal Communications

Internal Communications – Focus Groups for Free?

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In an industry increasingly concerned with measurement and evaluation, internal communications is one aspect of our business where genuine metrics remain a relative rarity. Typically, success is viewed as the workforce having been informed of company news, delivered as easily...

Trend to Watch: Greater Accountability in Healthcare

February 8, 2012

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Categories: Health Policy and Access, What's Vital

Trend to Watch: Greater Accountability in Healthcare

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As communications counselors, it is important to stay abreast of healthcare and communications trends to keep strategies and tactics fresh and to develop relevant, impactful programs. An understanding of broad trends and their implications keeps us smart and a step...

Happiness as a Business Asset

February 7, 2012

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Categories: Internal Communications

Happiness as a Business Asset

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Over at the Harvard Business Review this week there’s a discussion on the relationship between happiness and business outcomes. Penned by author and academic Shawn Achor, the blog post’s mantra for managers is that happiness is a business asset. A...

Dr. Topol’s Prescription for Physicians

February 6, 2012

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Categories: Digital and Social Media, Global Healthcare

Dr. Topol’s Prescription for Physicians

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Dr. Eric J. Topol is an optimist and visionary who believes that medicine is poised for an unprecedented transformation. But Dr. Topol, a cardiologist who once worked at the Cleveland Clinic and now runs the Scripps Research Institute, is no...

New FDA Guidance Clarifies Brand & Generic Name Inclusion in Print, Broadcast and Online Media

February 3, 2012

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Categories: Digital and Social Media, Patient Communications, What's Vital

New FDA Guidance Clarifies Brand & Generic Name Inclusion in Print, Broadcast and Online Media

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First, let’s note that this document does not provide any new regulations regarding the industry’s use of digital and social media. Instead, these guidelines respond to requests that the FDA clarify the specific regulations for placement, size and prominence of...

Rebooting Medicine

January 31, 2012

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Categories: Digital and Social Media, Global Healthcare

Rebooting Medicine

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For some time, Dr. Eric J. Topol has been showing us technologies available today that offer a remarkable glimpse into the future of medicine. From his perch as director of the Scripps Translational Science Institute, he has been explaining how...

Health Policy 2012 – Is Anything Happening?

January 26, 2012

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Categories: Health Policy and Access

Health Policy 2012 – Is Anything Happening?

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At first glance, it would easy to assume that there will be very few health policy accomplishments in 2012. Why? Waiting for SCOTUS – Seemingly everyone is waiting for the United States Supreme Court ruling – expected in June after...

Pharmaceutical Companies Must Make Hay While the Sun Shines

January 25, 2012

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Categories: Global Healthcare

Pharmaceutical Companies Must Make Hay While the Sun Shines

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Dr. Josh Bloom, director of chemical and pharmaceutical sciences at the American Council on Science and Health in New York, debated Dr. Els Torreele of the Open Society Foundation’s Access to Essential Medicine Initiative on the pages of Monday’s The...

FDA Issues Guidance for Responding to Requests for Off- Label Information Online

January 20, 2012

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Categories: Digital and Social Media, What's Vital

FDA Issues Guidance for Responding to Requests for Off- Label Information Online

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Includes use of Digital/Social for this Purpose The FDA quietly issued a 15-page draft guidance on December 28th 2011, outlining how manufacturers could respond to solicited and unsolicited requests for off-label information. The draft addresses both private requests, such as...

Top Execs Meet this Week to Look at Innovations in Healthcare

January 9, 2012

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Categories: Global Healthcare

Top Execs Meet this Week to Look at Innovations in Healthcare

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About 250 global leaders from the fields of healthcare, technology and finance are headed to San Francisco for the start of a conference tomorrow on “Innovation in Global Healthcare – Are We Making Progress?” Time is precious and I try...