VitalSigns
Med-Sci Matters by Dr. Dave

Med-Sci Matters by Dr. Dave

This edition of Med-Sci Matters includes recent promising findings with type 1 diabetes, heart disease, cancer and human “healthspan”; the cost-benefit battle with a PCSK9 inhibitor; questions about the rigor of FDA accelerated approvals; and – not for geeks only!... Read More

September 6, 2017 0 Comments
YouTube…and why you should be paying attention

November 17, 2011

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Categories: Digital and Social Media

YouTube…and why you should be paying attention

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I’ll start this post by posing a question: What’s the largest search engine in the world? That answer is easy – Google. Here’s another: What’s the second largest? If you guessed Yahoo! or Bing, you’d be wrong. YouTube is actually...

Rethinking Online Advertising with Facebook

November 15, 2011

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Categories: Digital and Social Media

Rethinking Online Advertising with Facebook

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This year facebook will take close to $4 billion dollars in revenue from advertising. With many condemning online advertising as annoying, overlooked and offering a poor return on investment, why does facebook appear to be flourishing with so many brands...

Inequalities in Access to Care: Can China Learn from Europe?

November 8, 2011

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Categories: Health Policy and Access

Inequalities in Access to Care: Can China Learn from Europe?

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The Chinese healthcare market presents both a challenge and an opportunity for the pharmaceutical industry and healthcare providers. Dynamic and fast-paced growth, the growing middle class, an ageing population and the shift in management of many diseases from acute to...

Pioneers in Digital Health

October 24, 2011

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Categories: Digital and Social Media

Pioneers in Digital Health

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Last week I had the pleasure of attending the first CCC VitalSigns Forum: Pioneers in Digital Health, which was organised by the global CCC Digital Team and held in London at the offices of King’s Fund, a health-related think tank...

Talking Our Way to Better Health Outcomes

October 13, 2011

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Categories: Patient Communications

Talking Our Way to Better Health Outcomes

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Policy makers might take issue with the notion of $42 million making a dent in the current healthcare crisis. Especially when that $42 million is earmarked for improving bedside manner. Yet, the fact of the matter is, more and more...

A Celebration of What CAN Be

October 12, 2011

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Categories: Digital and Social Media

A Celebration of What CAN Be

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Last night, the Chandler Chicco Companies family of agencies took home several awards from Medical Marketing & Media (MM&M). Best Use of PR Gold went to Biosector 2 and our client, Boehringer Ingelheim (BI) Pharmaceuticals for the DRIVE4COPD campaign. Silver,...

Patients Need More Than Pill Trays – Maximizing Brand.coms for Increased Adherence

October 7, 2011

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Categories: Digital and Social Media

Patients Need More Than Pill Trays – Maximizing Brand.coms for Increased Adherence

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Fifty percent of patients do not take their medications as prescribed. This is leading to an estimated 125,000 annual patient deaths and costing our healthcare system between $100-$300 billion for unnecessary medical visits and tests. New digital technologies are bringing...

iThankYou

October 7, 2011

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Categories: Digital and Social Media

iThankYou

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Much has been said about the life, the work, the passion, the general maverick nature of Steve Jobs. If you haven’t seen his Stanford Commencement speech, do so: http://youtu.be/UF8uR6Z6KLc. If you haven’t relived the birth of the Mac during the...

5 Technologies to Enhance a Symposium or Live Meeting

September 21, 2011

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Categories: Digital and Social Media

5 Technologies to Enhance a Symposium or Live Meeting

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As people are bombarded with information through a variety of interactive and multimedia formats, the days are gone when keypad voting and gobo projections impress conference attendees. Whether your objectives are to increase interactivity, illustrate hard-to-explain data or simply to...

Does a Cost-Cutting Environment Have to Mean Restricted Patient Choice?

September 18, 2011

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Categories: Health Policy and Access

Does a Cost-Cutting Environment Have to Mean Restricted Patient Choice?

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The aim of healthcare is to help people live long, healthy lives. And these days a lot of people are. Many factors have converged to help achieve this, from the significant advances in medicine and technology, to the notable shift...