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Key elements of engaging healthcare employees

Key elements of engaging healthcare employees

In this article published in the October 2017 edition of O’Dwyer’s magazine, Cynthia Isaac, Head of Corporate Communications Practice, talks about why engagement of healthcare employees is such a challenge and discusses three global trends that are at play: 1)... Read More

October 5, 2017 0 Comments
The Latest Movers in Digital

January 4, 2012

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Categories: Digital and Social Media

The Latest Movers in Digital

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Like a bullet train with no breaks, digital and social media shows no sign of slowing down. In fact, innovation seems to be speeding up. In the last six months alone we have seen facebook reach more than 700 million...

An Annual Distraction for Physicians… An Emblematic Embarrassment for Congress

December 12, 2011

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Categories: Health Policy and Access

An Annual Distraction for Physicians… An Emblematic Embarrassment for Congress

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Thanksgiving has come and gone without the bipartisan members of the so-called Supercommittee coming to any sort of agreement to reduce the federal debt by $1.2 trillion over 10 years. You’ll recall that the Supercommittee itself resulted from an earlier...

Waiting on the Supremes

November 21, 2011

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Categories: Health Policy and Access

Waiting on the Supremes

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So now we know. The United States Supreme Court will, in fact, review the constitutionality of the Affordable Care Act. Most analysts had expected the Court to agree to hear the largest of the consolidated challenges to the law. This...

YouTube…and why you should be paying attention

November 17, 2011

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Categories: Digital and Social Media

YouTube…and why you should be paying attention

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I’ll start this post by posing a question: What’s the largest search engine in the world? That answer is easy – Google. Here’s another: What’s the second largest? If you guessed Yahoo! or Bing, you’d be wrong. YouTube is actually...

Rethinking Online Advertising with Facebook

November 15, 2011

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Categories: Digital and Social Media

Rethinking Online Advertising with Facebook

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This year facebook will take close to $4 billion dollars in revenue from advertising. With many condemning online advertising as annoying, overlooked and offering a poor return on investment, why does facebook appear to be flourishing with so many brands...

Inequalities in Access to Care: Can China Learn from Europe?

November 8, 2011

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Categories: Health Policy and Access

Inequalities in Access to Care: Can China Learn from Europe?

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The Chinese healthcare market presents both a challenge and an opportunity for the pharmaceutical industry and healthcare providers. Dynamic and fast-paced growth, the growing middle class, an ageing population and the shift in management of many diseases from acute to...

Pioneers in Digital Health

October 24, 2011

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Categories: Digital and Social Media

Pioneers in Digital Health

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Last week I had the pleasure of attending the first CCC VitalSigns Forum: Pioneers in Digital Health, which was organised by the global CCC Digital Team and held in London at the offices of King’s Fund, a health-related think tank...

Talking Our Way to Better Health Outcomes

October 13, 2011

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Categories: Patient Communications

Talking Our Way to Better Health Outcomes

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Policy makers might take issue with the notion of $42 million making a dent in the current healthcare crisis. Especially when that $42 million is earmarked for improving bedside manner. Yet, the fact of the matter is, more and more...

A Celebration of What CAN Be

October 12, 2011

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Categories: Digital and Social Media

A Celebration of What CAN Be

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Last night, the Chandler Chicco Companies family of agencies took home several awards from Medical Marketing & Media (MM&M). Best Use of PR Gold went to Biosector 2 and our client, Boehringer Ingelheim (BI) Pharmaceuticals for the DRIVE4COPD campaign. Silver,...

Patients Need More Than Pill Trays – Maximizing Brand.coms for Increased Adherence

October 7, 2011

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Categories: Digital and Social Media

Patients Need More Than Pill Trays – Maximizing Brand.coms for Increased Adherence

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Fifty percent of patients do not take their medications as prescribed. This is leading to an estimated 125,000 annual patient deaths and costing our healthcare system between $100-$300 billion for unnecessary medical visits and tests. New digital technologies are bringing...

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