In this article published in the October 2017 edition of O’Dwyer’s magazine, Cynthia Isaac, Head of Corporate Communications Practice, talks about why engagement of healthcare employees is such a challenge and discusses three global trends that are at play: 1)... Read More
Much has been said about the life, the work, the passion, the general maverick nature of Steve Jobs. If you haven’t seen his Stanford Commencement speech, do so: http://youtu.be/UF8uR6Z6KLc. If you haven’t relived the birth of the Mac during the...
As people are bombarded with information through a variety of interactive and multimedia formats, the days are gone when keypad voting and gobo projections impress conference attendees. Whether your objectives are to increase interactivity, illustrate hard-to-explain data or simply to...
The aim of healthcare is to help people live long, healthy lives. And these days a lot of people are. Many factors have converged to help achieve this, from the significant advances in medicine and technology, to the notable shift...
It’s easy to forget the end-user when planning a digital project. It’s easy to allow upfront considerations to overshadow thinking around the final experience. But users must be at the heart of anything that is designed, from a website to...
Much has been, and will continue to be, written on augmented reality (AR). With all the discussion comes some hype and confusion. So what exactly is Augmented Reality and what does one do with it? Augmented Reality Defined I actually...
The Google+ Project is a new social networking site that aims to make online interactions resemble those in real life, focusing on the individual, their relationships and interests. Google+ reached 10 million users in just one week, and while that...
My parents are normal folks. Nice, normal, rational (for the most part) folks who live comfortably in the ‘burbs of Jersey. But every now and again, rational thought will fly straight out the window when I get a somewhat frantic...
I know what you are thinking. After an extremely long summer filled with dire predictions of Armageddon if the debt ceiling was not raised; unconscionable brinksmanship on the part of Democrats, Republicans, Senators, Representatives and the President; and a completely...
Attempting to keep up with the fast moving convergence of medicine and technology, the U.S. Food and Drug Administration yesterday announced draft guidelines for how the agency proposes oversight of certain mobile medical applications (apps) that are designed for use...
Why? The NHS Future Forum, which consists of an independent group of healthcare professionals, was launched in April this year as part of the Government’s listening exercise on the current Health and Social Care Bill. Over 25,000 people have shared...
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