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Med-Sci Matters by Dr. Lizzie

Med-Sci Matters by Dr. Lizzie

In this week’s edition of Med-Sci Matters, we discuss the FDA’s green light for CAR-T therapy, how house dust could be contributing to weight gain, how smartphones are providing insights into global activity levels and new data showing that artificial... Read More

July 19, 2017 0 Comments
The Week That Was: Crises in Communications

January 8, 2017

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Categories: The Week That Was

The Week That Was: Crises in Communications

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Happy New Year! Welcome back. As we kick-off the season for transitions, renewed commitments, and overcrowded gyms (we swear we’re getting back on the wagon on that one), we ask a series of questions: Is your company compliant with disclosing...

2017 Trend Reports are Here!

December 21, 2016

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Categories: Consumers, Creativity, Digital and Social Media, Healthcare

2017 Trend Reports are Here!

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Data and predictive analytics are rapidly evolving how we target customers and develop integrated communications plans that flow seamlessly across channels. Today it’s possible to pinpoint exactly where to find your most likely customers and even know just when to...

It’s Official: We are hooked on health, and brands are taking note!

December 15, 2016

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Categories: Brand Marketing, Communications, Digital and Social Media, Health

It’s Official: We are hooked on health, and brands are taking note!

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Are your social feeds bombarded with buzzwords like superfoods and probiotics, fad fitness offerings or the latest DIY diets? While the hooked on health trend isn’t new news, brands have been seeking unique ways to integrate health all year long....

The Real Impact of ‘Fake News’

December 15, 2016

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Categories: Advocacy, Communications, Digital and Social Media, News Media

The Real Impact of ‘Fake News’

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Most of us are guilty of flipping through the supermarket tabloids at the checkout line, being drawn in by the controversial headlines that blur the boundaries of true media reporting. Certain media outlets have taken liberties with news reporting for...

The Healing Power of Storytelling

December 8, 2016

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Categories: Communications, Creativity, Healthcare, Patient Communications

The Healing Power of Storytelling

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We often think about how patient stories can advance our goals as healthcare communicators, whether it’s by raising awareness, fighting stigma or discussing treatment, but when’s the last time you thought about what storytelling could do for patients? Massachusetts General...

The Week That Was: Crises in Communications

December 8, 2016

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Categories: The Week That Was

The Week That Was: Crises in Communications

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WE’RE BACK! Reinvigorated from turkey, stuffing and football, we’re back with our irreverent take on the forced and unforced issues facing the healthcare industry. This week, we look at how some of the industry’s normally mild-mannered CEOs sparred over drug...

Our Favorite Influencers

December 6, 2016

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Categories: Advocacy, Change Engagement, Communications, Creativity

Our Favorite Influencers

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Last month we shared the “Top four tips for selecting an influencer.” With this advice in mind, I wanted to share a few of the Allidura team’s favorites as well! Jessica Seinfeld Allidura’s Jessica Birardi is a fan of another Jessica...

The Week That Was: Crises in Communications

November 21, 2016

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Categories: The Week That Was

The Week That Was: Crises in Communications

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We have many reasons to be thankful this year — and we hope you do too. In the spirit of being thankful, The Week That Was team will be on hiatus next week to chow down on turkey and stuffing...

Med-Sci Matters by Dr. Lizzie

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CRISPR gene-editing technique used for the first time in humans The revolutionary gene-editing tool CRISPR-Cas-9 has been used in a human for the first time, as reported in Nature News. In a Chinese clinical trial, immune cells were taken from...

Med-Sci Matters by Dr. Dave

November 17, 2016

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Categories: Global Healthcare, Health, Health and Wellness, Health Policy and Access, Healthcare

Med-Sci Matters by Dr. Dave

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Buzz about a Zika vaccine Source: “Chikungunya” by CDC Global is licensed under CC BY 2.0 We may be close to one, according to a report in Nature. Researchers from Washington University in St. Louis and Vanderbilt University in Nashville...