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Key elements of engaging healthcare employees

Key elements of engaging healthcare employees

In this article published in the October 2017 edition of O’Dwyer’s magazine, Cynthia Isaac, Head of Corporate Communications Practice, talks about why engagement of healthcare employees is such a challenge and discusses three global trends that are at play: 1)... Read More

October 5, 2017 0 Comments
The Week That Was: Crises in Communications

January 31, 2017

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Categories: The Week That Was

The Week That Was: Crises in Communications

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Talk about a dull week…NOT! As we see a number of sweeping actions out of Washington, your friends at inVentiv’s Issues Management Practice are here to cover the issues that matter! This week we ask why the White House Press...

An Advocacy Rx for Progress in Mental Health

January 18, 2017

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Categories: Advocacy

An Advocacy Rx for Progress in Mental Health

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As a source of human suffering, a barrier to workplace productivity, a burden on families and a driver of medical costs, mental illness amounts to an unparalleled public health crisis. Fortunately, there’s an abundance of smart thinking on how to improve...

Dr. Dave’s Med-Sci Matters

January 11, 2017

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Categories: Communications, FDA News, Health, Healthcare, Medical Devices and Diagnostics

Dr. Dave’s Med-Sci Matters

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Oh nuts! It was hard to miss the coverage this week of new guidelines from the National Institute of Allergies and Disease (NIAID) – published January 5 in J Allergy Clin Immunol – suggesting that early introduction of peanuts into...

Start Here/Never Stop Podcast Series: Lisa Stockman

January 9, 2017

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Categories: Communications, Creativity

Start Here/Never Stop Podcast Series: Lisa Stockman

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A proud alumna of UNC School of Media and Journalism, inVentiv Health Communications President, Lisa Stockman, was featured in the most recent episode of UNC’s Start Here/Never Stop Podcast Series. Find the original and more episodes in this series here.

The Week That Was: Crises in Communications

January 8, 2017

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Categories: The Week That Was

The Week That Was: Crises in Communications

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Happy New Year! Welcome back. As we kick-off the season for transitions, renewed commitments, and overcrowded gyms (we swear we’re getting back on the wagon on that one), we ask a series of questions: Is your company compliant with disclosing...

2017 Trend Reports are Here!

December 21, 2016

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Categories: Consumers, Creativity, Digital and Social Media, Healthcare

2017 Trend Reports are Here!

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Data and predictive analytics are rapidly evolving how we target customers and develop integrated communications plans that flow seamlessly across channels. Today it’s possible to pinpoint exactly where to find your most likely customers and even know just when to...

It’s Official: We are hooked on health, and brands are taking note!

December 15, 2016

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Categories: Brand Marketing, Communications, Digital and Social Media, Health

It’s Official: We are hooked on health, and brands are taking note!

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Are your social feeds bombarded with buzzwords like superfoods and probiotics, fad fitness offerings or the latest DIY diets? While the hooked on health trend isn’t new news, brands have been seeking unique ways to integrate health all year long....

The Real Impact of ‘Fake News’

December 15, 2016

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Categories: Advocacy, Communications, Digital and Social Media, News Media

The Real Impact of ‘Fake News’

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Most of us are guilty of flipping through the supermarket tabloids at the checkout line, being drawn in by the controversial headlines that blur the boundaries of true media reporting. Certain media outlets have taken liberties with news reporting for...

The Healing Power of Storytelling

December 8, 2016

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Categories: Communications, Creativity, Healthcare, Patient Communications

The Healing Power of Storytelling

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We often think about how patient stories can advance our goals as healthcare communicators, whether it’s by raising awareness, fighting stigma or discussing treatment, but when’s the last time you thought about what storytelling could do for patients? Massachusetts General...

The Week That Was: Crises in Communications

December 8, 2016

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Categories: The Week That Was

The Week That Was: Crises in Communications

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WE’RE BACK! Reinvigorated from turkey, stuffing and football, we’re back with our irreverent take on the forced and unforced issues facing the healthcare industry. This week, we look at how some of the industry’s normally mild-mannered CEOs sparred over drug...