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Med-Sci Matters by Dr. Dave

Med-Sci Matters by Dr. Dave

This edition of Med-Sci Matters includes recent promising findings with type 1 diabetes, heart disease, cancer and human “healthspan”; the cost-benefit battle with a PCSK9 inhibitor; questions about the rigor of FDA accelerated approvals; and – not for geeks only!... Read More

September 6, 2017 0 Comments
Med-Sci Matters by Dr. Dave

November 17, 2016

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Categories: Global Healthcare, Health, Health and Wellness, Health Policy and Access, Healthcare

Med-Sci Matters by Dr. Dave

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Buzz about a Zika vaccine Source: “Chikungunya” by CDC Global is licensed under CC BY 2.0 We may be close to one, according to a report in Nature. Researchers from Washington University in St. Louis and Vanderbilt University in Nashville...

How to Turn Storytelling from a Frog into a Prince

November 17, 2016

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Categories: Creativity, Health, Health and Wellness, Healthcare

How to Turn Storytelling from a Frog into a Prince

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How can healthcare specialists improve their skills as storytellers? One way to do it, according to engagement leader, Meghan O’Brien, at a New York consulting boutique called etch, is to take a page from Pixar, creator of Toy Story, Finding Nemo,...

#GirlPower: Highlights from the 2016 HBA Annual Meeting

November 14, 2016

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Categories: Advocacy, Communications, Global Healthcare, Healthcare

#GirlPower: Highlights from the 2016 HBA Annual Meeting

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Earlier this month I had the privilege of attending the 2016 Healthcare Business Women’s Association (HBA) annual conference in St. Louis Missouri along with several other amazing and accomplished women from our inVentiv family.  This was my first time at...

The Week That Was: Crises in Communications

November 14, 2016

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Categories: The Week That Was

The Week That Was: Crises in Communications

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So THAT was unexpected! Now that we’ve gotten that off our chests, welcome to The Week That Was. This week we give you our take on what the 2016 election outcomes will mean for future healthcare policy (from what we...

Four Things to Look for When Selecting an Influencer

November 8, 2016

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Categories: Advocacy, Communications, Digital and Social Media

Four Things to Look for When Selecting an Influencer

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During a panel on “The Evolution of Influence” hosted by The Infatuation I was struck by a statement from panelist Karen Robinovitz, Chief Creative Officer of Digital Brand Architects: “Finding the right influencer for your brand is like finding an...

BREAKING NEWS: Pharma Brand Advertises on Facebook!

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What’s the big deal, you ask? Well, for years brand marketers in the pharmaceutical industry have resorted to unbranded and reminder ad-style content (content featuring the name of the brand but not the condition it has been approved to treat)...

The Week That Was: Crises in Communications

November 7, 2016

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Categories: The Week That Was

The Week That Was: Crises in Communications

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Readers, We’re feeling a bit plucky this evening! We report on how “big chicken” may be artificially keeping the price of poultry high. The pharma industry and ICER duked it out in the press…meanwhile, the FDA can’t get prospective hires...

Storytelling: People Who Listen Learn How to Tell

November 2, 2016

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Categories: Communications, Creativity, Digital and Social Media

Storytelling: People Who Listen Learn How to Tell

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One day, instead of his normal sermon, the Buddha held up a white flower and said nothing. The monks were bewildered except for one, who smiled and instantly attained enlightenment.” – Ancient Zen story Sometimes we try too hard. For...

The Power of Empathetic Storytelling

November 2, 2016

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Categories: Communications, Creativity, Patient Communications

The Power of Empathetic Storytelling

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“Storytelling” has been a buzz word in healthcare PR for a number of years, with communicators realizing the value of using a compelling story to wrap around their brands and messages. As it turns out, storytelling actually generates a chemical...

Cancer Moonshot: Why Vice President Biden’s initiative is essential for patient communications and clinical trial recruitment

November 2, 2016

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Categories: Communications, Global Healthcare, Health, Healthcare, Patient Communications

Cancer Moonshot: Why Vice President Biden’s initiative is essential for patient communications and clinical trial recruitment

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Back in January, President Obama, during his State of the Union address, tasked Vice President Biden with leading a national effort “to end cancer as we know it,” with various touch points throughout 2016 to come up with a plan...