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Key elements of engaging healthcare employees

Key elements of engaging healthcare employees

In this article published in the October 2017 edition of O’Dwyer’s magazine, Cynthia Isaac, Head of Corporate Communications Practice, talks about why engagement of healthcare employees is such a challenge and discusses three global trends that are at play: 1)... Read More

October 5, 2017 0 Comments
Our Favorite Influencers

December 6, 2016

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Categories: Advocacy, Change Engagement, Communications, Creativity

Our Favorite Influencers

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Last month we shared the “Top four tips for selecting an influencer.” With this advice in mind, I wanted to share a few of the Allidura team’s favorites as well! Jessica Seinfeld Allidura’s Jessica Birardi is a fan of another Jessica...

The Week That Was: Crises in Communications

November 21, 2016

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Categories: The Week That Was

The Week That Was: Crises in Communications

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We have many reasons to be thankful this year — and we hope you do too. In the spirit of being thankful, The Week That Was team will be on hiatus next week to chow down on turkey and stuffing...

Med-Sci Matters by Dr. Lizzie

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CRISPR gene-editing technique used for the first time in humans The revolutionary gene-editing tool CRISPR-Cas-9 has been used in a human for the first time, as reported in Nature News. In a Chinese clinical trial, immune cells were taken from...

Med-Sci Matters by Dr. Dave

November 17, 2016

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Categories: Global Healthcare, Health, Health and Wellness, Health Policy and Access, Healthcare

Med-Sci Matters by Dr. Dave

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Buzz about a Zika vaccine Source: “Chikungunya” by CDC Global is licensed under CC BY 2.0 We may be close to one, according to a report in Nature. Researchers from Washington University in St. Louis and Vanderbilt University in Nashville...

How to Turn Storytelling from a Frog into a Prince

November 17, 2016

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Categories: Creativity, Health, Health and Wellness, Healthcare

How to Turn Storytelling from a Frog into a Prince

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How can healthcare specialists improve their skills as storytellers? One way to do it, according to engagement leader, Meghan O’Brien, at a New York consulting boutique called etch, is to take a page from Pixar, creator of Toy Story, Finding Nemo,...

#GirlPower: Highlights from the 2016 HBA Annual Meeting

November 14, 2016

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Categories: Advocacy, Communications, Global Healthcare, Healthcare

#GirlPower: Highlights from the 2016 HBA Annual Meeting

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Earlier this month I had the privilege of attending the 2016 Healthcare Business Women’s Association (HBA) annual conference in St. Louis Missouri along with several other amazing and accomplished women from our inVentiv family.  This was my first time at...

The Week That Was: Crises in Communications

November 14, 2016

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Categories: The Week That Was

The Week That Was: Crises in Communications

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So THAT was unexpected! Now that we’ve gotten that off our chests, welcome to The Week That Was. This week we give you our take on what the 2016 election outcomes will mean for future healthcare policy (from what we...

Four Things to Look for When Selecting an Influencer

November 8, 2016

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Categories: Advocacy, Communications, Digital and Social Media

Four Things to Look for When Selecting an Influencer

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During a panel on “The Evolution of Influence” hosted by The Infatuation I was struck by a statement from panelist Karen Robinovitz, Chief Creative Officer of Digital Brand Architects: “Finding the right influencer for your brand is like finding an...

BREAKING NEWS: Pharma Brand Advertises on Facebook!

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What’s the big deal, you ask? Well, for years brand marketers in the pharmaceutical industry have resorted to unbranded and reminder ad-style content (content featuring the name of the brand but not the condition it has been approved to treat)...

The Week That Was: Crises in Communications

November 7, 2016

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Categories: The Week That Was

The Week That Was: Crises in Communications

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Readers, We’re feeling a bit plucky this evening! We report on how “big chicken” may be artificially keeping the price of poultry high. The pharma industry and ICER duked it out in the press…meanwhile, the FDA can’t get prospective hires...