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Key elements of engaging healthcare employees

Key elements of engaging healthcare employees

In this article published in the October 2017 edition of O’Dwyer’s magazine, Cynthia Isaac, Head of Corporate Communications Practice, talks about why engagement of healthcare employees is such a challenge and discusses three global trends that are at play: 1)... Read More

October 5, 2017 0 Comments
Storytelling: People Who Listen Learn How to Tell

November 2, 2016

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Categories: Communications, Creativity, Digital and Social Media

Storytelling: People Who Listen Learn How to Tell

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One day, instead of his normal sermon, the Buddha held up a white flower and said nothing. The monks were bewildered except for one, who smiled and instantly attained enlightenment.” – Ancient Zen story Sometimes we try too hard. For...

The Power of Empathetic Storytelling

November 2, 2016

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Categories: Communications, Creativity, Patient Communications

The Power of Empathetic Storytelling

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“Storytelling” has been a buzz word in healthcare PR for a number of years, with communicators realizing the value of using a compelling story to wrap around their brands and messages. As it turns out, storytelling actually generates a chemical...

Cancer Moonshot: Why Vice President Biden’s initiative is essential for patient communications and clinical trial recruitment

November 2, 2016

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Categories: Communications, Global Healthcare, Health, Healthcare, Patient Communications

Cancer Moonshot: Why Vice President Biden’s initiative is essential for patient communications and clinical trial recruitment

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Back in January, President Obama, during his State of the Union address, tasked Vice President Biden with leading a national effort “to end cancer as we know it,” with various touch points throughout 2016 to come up with a plan...

The Week That Was: Crises in Communications

October 31, 2016

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Categories: The Week That Was

The Week That Was: Crises in Communications

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Happy Halloween, Readers. Last week we saw PhRMA go trick-or-treating for cash. Activist investors tried to spook the biopharmaceutical industry into greater transparency on drug prices. And a new poll showed that Americans rank drug costs a top the list...

The Week That Was: Crises in Communications

October 24, 2016

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Categories: The Week That Was

The Week That Was: Crises in Communications

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Last week we were reminded that just because the election is nearing a close, the biopharma industry may not catch a break post-November. Companies who fear Congressional retribution for price increases should not be sleeping easy. We witnessed Ariad feel...

Trump or Clinton? Either May Lead to Better Mental Healthcare

October 21, 2016

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Categories: Global Healthcare, Health, Health Policy and Access, Healthcare, Policy

Trump or Clinton? Either May Lead to Better Mental Healthcare

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In September, the Commonwealth Fund and the Rand Corporation released a comprehensive nonpartisan analysis estimating the impact of the healthcare positions of Hillary Clinton and Donald Trump. If Trump were to succeed in repealing the Affordable Care Act, millions would...

The Week That Was: Crises in Communications

October 17, 2016

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Categories: The Week That Was

The Week That Was: Crises in Communications

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It is time for the latest edition of The Week That Was, our rehash of the real and sometimes surreal moments in healthcare headlines. This week, we profile how St. Jude’s pacemakers are not up to speed and potentially giving...

Med-Sci Matters by Dr. Lizzie

October 13, 2016

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Categories: Health, Health and Wellness, Healthcare, Medical Devices and Diagnostics

Med-Sci Matters by Dr. Lizzie

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2016 Nobel Prize in Physiology or Medicine Last week, Yoshinori Ohsumi was awarded the 2016 Nobel Prize in Physiology or Medicine for his discoveries of the underlying mechanisms of autophagy. Autophagy, literally “self-eating,” is a mechanism that cells use to...

Inspiring Healthy Appetites for Healthcare Content

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While the Oxford Dictionary “word” of the year in 2015 was the ‘Face with Tears of Joy’ emoji, we’re putting an early bet that 2016’s will be “content.” Everywhere you turn this year it’s all about content: long form, snackable,...

The Week That Was: Crises in Communications

October 10, 2016

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Categories: The Week That Was

The Week That Was: Crises in Communications

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Despite reputational polls indicating pharmaceuticals are currently among the least trusted industries in the country, we are reminded that it could always be worse… we could be in political PR. Last week, Goldman Sachs warned it’s time for drug makers...