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Key elements of engaging healthcare employees

Key elements of engaging healthcare employees

In this article published in the October 2017 edition of O’Dwyer’s magazine, Cynthia Isaac, Head of Corporate Communications Practice, talks about why engagement of healthcare employees is such a challenge and discusses three global trends that are at play: 1)... Read More

October 5, 2017 0 Comments
Validating the Role of PROs in Cancer Care

October 5, 2016

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Categories: Advocacy, Patient Communications

Validating the Role of PROs in Cancer Care

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With substantial funding from the Patient-Centered Outcomes Research Institute (PCORI), an important new study is underway exploring whether systematic collection of patient-reported outcomes (PROs) during cancer treatment results in better care. The size of the grant – $5.43 million over...

7 Ways Viagra Changed How Drugs Are Marketed

October 4, 2016

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Categories: Health and Wellness, Patient Communications

7 Ways Viagra Changed How Drugs Are Marketed

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When Pfizer launched Viagra, in 1998, it did so with eyes wide open about the immediate impact the drug would have — on patients, of course, but also on physicians, the health media, and purveyors of late-night chuckles. What the...

The Week That Was: Crises in Communications

October 4, 2016

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Categories: The Week That Was

The Week That Was: Crises in Communications

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WARNING: We’re getting into heavy stuff this week, like compassionate use, 340B pricing policy and value frameworks, but we promise you don’t need to be an economics Ph.D. to follow along. We often get asked to pull out our crystal...

Beltway Buzz: September 2016

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We’re back with another edition of Beltway Buzz straight from our nation’s capital! This month we took a field trip to the Newseum for an event hosted by The Hill, a political newspaper published in DC, entitled Access to Care:...

The Week That Was: Crises in Communications

September 23, 2016

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Categories: Communications, The Week That Was

The Week That Was: Crises in Communications

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Last week, we reported Wells Fargo faced fines for record-breaking, illegal consumer banking practices. Now we ask whether Wells’ CEO John Stumpf’s efforts to renounce certain selling targets will be enough to keep his job as he gears up to...

Med-Sci Matters by Dr. Dave

September 23, 2016

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Categories: Medical Devices and Diagnostics, Patient Communications, PR Research

Med-Sci Matters by Dr. Dave

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This installment has a somewhat unusual collection of topics – how a recent FDA approval may augur a paradigm shift in the drug review process by giving more weight to patient points of view, drug pricing, FDA hearings on disseminating off-label drug...

How One Conversation Has Taught Me A Lot about Marketing to New Parents

September 21, 2016

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Categories: Brand Marketing, Consumers, Health

How One Conversation Has Taught Me A Lot about Marketing to New Parents

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Seven months ago, I became a new mom and everything they say about the experience is true – it has been the best, but also one of the hardest times of my life. Perhaps hardest is navigating all the information...

ICYMI: Social Media is Changing the Game for Fundraising

September 21, 2016

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Categories: Consumers, Digital and Social Media, Healthcare

ICYMI: Social Media is Changing the Game for Fundraising

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Believe it or not, social media is fundamentally shifting the way that charities raise money. Facebook and Twitter are now tools used by non-profits to tug at the heartstrings of the general consumer and get them to open their wallets...

John Oliver and the Case for Candid Data Communications

September 16, 2016

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Categories: Communications, News Media

John Oliver and the Case for Candid Data Communications

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Earlier this year, HBO’s Last Week Tonight featured a segment on scientific studies. In it, John Oliver criticized the media for reporting untrue or incomplete information, and laid some blame on the scientific community as well for the “publish or...

The Week That Was: Crises in Communications

September 12, 2016

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Categories: The Week That Was

The Week That Was: Crises in Communications

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We’re baaaaaack. Did you miss us? As the first unofficial week of fall has come to a close (cue post-Labor Day blues), the iVH Issues team returns to make your Monday a little more provocative. Last week, the Biotechnology Innovation...