It’s hard to believe we’re more than halfway through 2013. While rapid change is the “new normal,” we can count on technology to continue to redefine how we connect and communicate. IBM estimates that 90% of the data in the world today has been created in the last two years alone. Ensuring that we’re harnessing the power of technology – while not losing sight of the very real people behind it – is paramount.
The importance and impact of technology in our world of health communications is woven throughout this issue of PRimeCut. Meg Alexander explores how to prepare and protect your brand online in “21st Century Social Media Activism,” while Sarah Campbell highlights the latest trends in wearable computing. In a piece on rare diseases, Ashley Cadle explores lessons learned from the past 30 years, including how patients with those disorders can connect like never before. And Jeanine O’Kane looks at the evolution of at-home diagnostics and how technology has shaped that industry.
It is clear that technology will continue to open more opportunities to engage people in their health and wellness. For us – and health consumers worldwide – that is exciting, because that’s what we do best.