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Tag Archives: advertising

BREAKING NEWS: Pharma Brand Advertises on Facebook!

What’s the big deal, you ask? Well, for years brand marketers in the pharmaceutical industry have resorted to unbranded and reminder ad-style content (content featuring the name of the brand but not the condition it has been approved to treat)...

New FDA Guidance Clarifies Brand & Generic Name Inclusion in Print, Broadcast and Online Media

First, let’s note that this document does not provide any new regulations regarding the industry’s use of digital and social media. Instead, these guidelines respond to requests that the FDA clarify the specific regulations for placement, size and prominence of...

January 20, 2012

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Categories: Digital and Social Media, What's Vital

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FDA Issues Guidance for Responding to Requests for Off- Label Information Online

Includes use of Digital/Social for this Purpose The FDA quietly issued a 15-page draft guidance on December 28th 2011, outlining how manufacturers could respond to solicited and unsolicited requests for off-label information. The draft addresses both private requests, such as...

November 15, 2011

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Rethinking Online Advertising with Facebook

This year facebook will take close to $4 billion dollars in revenue from advertising. With many condemning online advertising as annoying, overlooked and offering a poor return on investment, why does facebook appear to be flourishing with so many brands...