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Tag Archives: communications

January 9, 2017

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Categories: Communications, Creativity

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Start Here/Never Stop Podcast Series: Lisa Stockman

A proud alumna of UNC School of Media and Journalism, inVentiv Health Communications President, Lisa Stockman, was featured in the most recent episode of UNC’s Start Here/Never Stop Podcast Series. Find the original and more episodes in this series here.

June 27, 2016

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Categories: The Week That Was

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The Week That Was: Crises in Communications

Last week served up a veritable feast of healthcare issues in headlines (who said the summer is a slow cooker)! We saw that the House Republicans offered their alternative to the Affordable Care Act; the Supreme Court upheld a ruling...

June 6, 2016

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Categories: The Week That Was

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The Week That Was: Crises in Communications

No one pulled punches last week. Between Presidential candidates smearing each other in what seemed to be more roasts than policy speeches, the news was not lacking interest! So, it may have been easy to miss some healthcare highlights beneath...

January 28, 2016

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Categories: Communications

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New Report: Communications Trends 2016

This report could be subtitled: wow, we can do that?! In 2016, the possibilities for marketers are huge – and, the expectations are even greater. It seems that every brand is talking about one big idea: leveraging data and analytics...

August 24, 2015

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Categories: Communications

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Do No Harm: Avoid “Statistical Malpractice”

Communications and complex math are traditionally at odds, but the disciplines are merging now more than ever for healthcare communicators. We are charged on a daily basis with adding creativity and color to often the most banal, icky or complex...

August 4, 2015

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Categories: Communications

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Engaging Change Through Effective Communications

This is an excerpt of a bylined article appearing in the August issue of O’Dwyers. As most of us can attest, the pace of change has accelerated in recent years due to disruptions in a range of industries. McKinsey research...

September 8, 2014

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Categories: Global Healthcare

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Ebola is Here

At the age of 12, I went through that typical stage in any young woman’s life when she becomes obsessed with all things infectious diseases – particularly ebola. From watching Outbreak on repeat and imagining I would one day be...

Elephants Never Forget…Empathy

In February, Asian elephants joined wolves, apes and some members of the crow family on the confirmed list of animals that demonstrate empathy – believed to be one of the most complex emotions. A recent study in Thailand showed that...

Newly Insured Consumers Necessitate a New Communications Approach

Patients are at the core of what we do as health communicators. We speak to a variety of audiences, but at the end of the day, we often find ourselves trying to reach patients to affect behavior change. Today this...

Operating in Beta – The Rise of Real-Time Marketing

“Prepared spontaneity,” “continuous disruption,” “pre-approved new language”—these apparent oxymorons are common in real-time marketing speak and were topics of discussion during the Association of National Advertisers’ Real-Time Marketing Conference held last month. A variety of industry representatives, including Kraft Foods,...