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Tag Archives: content

March 20, 2015

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Categories: Digital and Social Media

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Tailoring Content to Unique Audiences: Social Media Week 2015

From Facebook to Snapchat and everything in between, social media has become a powerful platform to reach consumers and shape our opinions. Social Media Week, which was held last month in New York, brought together entrepreneurs, media and marketing executives,...

Done as One Model Designed to Meet Client Needs for Seamless Access to Broad Expertise

For the past year, the European offices of inVentiv Health Communications have been operating under a philosophy that we call “Done as One” and this week we’ve launched it here in the United States. This model gives clients exactly what...

September 27, 2012

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Categories: Content Creation

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Great Content Takes Great Skill

Like dancing, painting or playing the violin, writing great content is a skill honed over time. It takes thousands of hours of practice to turn out content that consistently tells an interesting story, resonates with readers and viewers, entertains and...

September 18, 2012

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Categories: Content Creation

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Content is King, Again Always

Back in 1996, the technology industry was buzzing about content. It made sense at the time; the industry was still working to make the case that the nascent World Wide Web would be a relevant, permanent part of our lives....