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Tag Archives: corporate reputation

January 22, 2014

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Categories: Communications

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A Prescription for Change

The term “change management” has been bounced around for 10 to 15 years, but what does it mean and how does it help organizations? The approach has traditionally been to manage change, but a more proactive change engagement approach —...

July 2, 2013

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Categories: Anniversary

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The Freedom to See. The Power to Do.®

In honor of Chandler Chicco’s 18th anniversary, we’ll be posting thoughts and reflections from long-time CCC veterans. This week’s post is from Kristen Spensieri, an early client of CCC who now runs our corporate branding and reputation practice. The Freedom...

May 14, 2013

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Categories: Corporate Reputation

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Medical Devices and Corporate Brands – Do Patients Influence Corporate Reputation?

While the mantra of healthcare companies and organizations has long been about BEING patient-centered or improving patient care, some companies that develop and market medical devices may question whether or not the patient perspective plays a role in the realm...