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Tag Archives: data

September 16, 2016

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Categories: Communications, News Media

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John Oliver and the Case for Candid Data Communications

Earlier this year, HBO’s Last Week Tonight featured a segment on scientific studies. In it, John Oliver criticized the media for reporting untrue or incomplete information, and laid some blame on the scientific community as well for the “publish or...

September 22, 2015

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Categories: Measurement, PR Research

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Using Data to Find Your Story

As healthcare communicators, we tell stories to motivate people to change their habits, adopt new drugs and promote community awareness. Measurement is often seen as a way to gauge the effectiveness of our outreach, but it has another function, too:...

August 24, 2015

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Categories: Communications

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Do No Harm: Avoid “Statistical Malpractice”

Communications and complex math are traditionally at odds, but the disciplines are merging now more than ever for healthcare communicators. We are charged on a daily basis with adding creativity and color to often the most banal, icky or complex...

September 12, 2014

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Categories: Measurement, PR Research

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Resolutions for Measurement’s New Year!

With summer vacations behind us, we’re already itching for the next holiday. AMEC Measurement Week 2014 seemed like as good an excuse as any other to celebrate, so we’re thinking of it as Measurement’s New Year. As we think about...