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Tag Archives: digital media

September 21, 2016

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Categories: Consumers, Digital and Social Media, Healthcare

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ICYMI: Social Media is Changing the Game for Fundraising

Believe it or not, social media is fundamentally shifting the way that charities raise money. Facebook and Twitter are now tools used by non-profits to tug at the heartstrings of the general consumer and get them to open their wallets...

Operating in Beta – The Rise of Real-Time Marketing

“Prepared spontaneity,” “continuous disruption,” “pre-approved new language”—these apparent oxymorons are common in real-time marketing speak and were topics of discussion during the Association of National Advertisers’ Real-Time Marketing Conference held last month. A variety of industry representatives, including Kraft Foods,...