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Tag Archives: Disease Awareness

Viral vs. Value: Raising Awareness in a Social World

We’ve all seen the posts: “Change your profile picture in support of [insert disease here] awareness month” or “Share this if you love someone with [insert disease here].” It’s a nice way for a community to rally around a cause,...

Newly Insured Consumers Necessitate a New Communications Approach

Patients are at the core of what we do as health communicators. We speak to a variety of audiences, but at the end of the day, we often find ourselves trying to reach patients to affect behavior change. Today this...