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Tag Archives: engagement

January 27, 2014

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Categories: Digital and Social Media

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Hey Pharma! Time to Embrace Being Social

Facebook’s recent newsfeed algorithm change has presented an indirect a wake-up call for pharma: it’s time to learn how to be social. It’s more imperative than ever to garner engagement on your posts, so adapt accordingly. But why is it...

October 10, 2012

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Categories: Measurement

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Measuring Success One Stakeholder Engagement Activity at a Time

Public relations programs are increasingly focused on building relationships with stakeholders and influencers, particularly in the area of public affairs and issues management. But measuring “stakeholder engagement” — a less tangible aspect of public relations than “traditional” measurement, such as...

March 14, 2012

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Categories: Digital and Social Media, Patient Communications

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Day Five SXSW: Let’s Play!

The final day of SXSW Interactive (SXSW Film is still going on and SXSW Music is just getting started) was jam-packed with fascinating panels, including an afternoon session on the use of games in modifying health behaviors. “Games are engagement...