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Tag Archives: Facebook

November 21, 2016

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The Week That Was: Crises in Communications

We have many reasons to be thankful this year — and we hope you do too. In the spirit of being thankful, The Week That Was team will be on hiatus next week to chow down on turkey and stuffing...

BREAKING NEWS: Pharma Brand Advertises on Facebook!

What’s the big deal, you ask? Well, for years brand marketers in the pharmaceutical industry have resorted to unbranded and reminder ad-style content (content featuring the name of the brand but not the condition it has been approved to treat)...

October 10, 2016

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The Week That Was: Crises in Communications

Despite reputational polls indicating pharmaceuticals are currently among the least trusted industries in the country, we are reminded that it could always be worse… we could be in political PR. Last week, Goldman Sachs warned it’s time for drug makers...

September 6, 2016

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Categories: Communications, Digital and Social Media

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Have a Seat! Facebook Live Brings Readers and Viewers to the Media Interview Table

In today’s world of digital media, the everyday person with a passion, completely untrained in professional journalism has the ability to write and share content, and generate large followings by way of blogging, creating YouTube videos and more. But now...

February 5, 2016

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Categories: Communications, Digital and Social Media

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Facebook Gets Feelings

With more than 6 billion uses a day, the “like” button on Facebook is an institution. But a recent announcement from Facebook indicates that “like” is about to get some competition – from emoticons. It’s about time. Every one of us...

January 25, 2016

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Categories: Digital and Social Media, Facebook

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Lack of expertise limits pharma’s Facebook use

Regulatory is no longer the biggest hurdle for pharma when it comes to Facebook – it’s more about how to be relevant, credible and engaging. Our head of Digital & Social Strategy, Chris Iafolla, explains for MM&M: On August 24,...

May 18, 2015

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Categories: Digital and Social Media, Facebook

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Facebook Teams Up With Major Publishers To Roll Out Instant Articles

Last week, publishers like The New York Times and National Geographic began publishing full articles (dubbed Instant Articles due to their quick load times) natively on Facebook rather than linking to the articles on their websites, as organizations currently do....

November 20, 2014

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Categories: Digital and Social Media, Facebook

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#digitalHx: Digital Digest

Follow our tweets at #digitalHx Google Inbox – A New Email Written by Chelsea Kaczmarek A recent article from Mashable outlines email marketing perspectives on the impact of the Google beta Inbox. The new email platform is viewed by some...

October 23, 2014

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Categories: Digital and Social Media, Facebook

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#digitalHx: Digital Digest

Follow our tweets at #digitalHx Multi-Channel Storytelling Written by Rich Sharp, @richs It’s (relatively) easy to create a Facebook presence, or establish a Twitter handle, and knock out sporadic posts and tweets with no thought of cohesive storytelling. But combine...

October 16, 2014

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Categories: Digital and Social Media, Healthcare

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Hacking Healthcare

In communications, we have become accustomed to an ever-changing technology landscape. Newer, faster, more personalized channels and approaches to sharing news, stories and connections are becoming available virtually every day. I mean, I can barely remember life before the Facebook...