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Tag Archives: healthcare communications

July 12, 2017

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Categories: Communications

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The Power of Celebrity in Healthcare Communications

“Would you trust Tom Selleck with your life savings?” The New York Times asked this question last month when examining the use of celebrity spokespeople, like Selleck and Alex Trebek, to promote products to retirees. The article describes efforts to...

February 13, 2017

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The Week That Was: Crises in Healthcare Communications

Brrrrrrr… If you’re one of our East Coast readers, we shivered with you through a blizzard and this icy weekend. We wish we had some news to warm your heart and ease you into a tranquil week. But, no such...

May 31, 2016

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The HONY Effect

Six years ago, Brandon Stanton began a photography project called Humans of New York (HONY): “The initial goal was to photograph 10,000 New Yorkers on the street, and create an exhaustive catalogue of the city’s inhabitants. Somewhere along the way,...

The Week That Was: Crises in Healthcare Communications

“HULK-A-MANIA IS RUNNING WILD, BROTHER” Yes, we never thought we’d introduce a report with that blast-from-the-past phrase, but, there is a first for everything people. Media, business and the legal observers all turned their attention to none other than Hulk...

The Week That Was: Crises in Healthcare Communications

YOUR LINKEDIN CREDENTIALS….FOR SALE? Did you receive a security email from LinkedIn last week letting you know your security was at risk? Well, this is because LinkedIn announced that up to 117 million (yes, you read that right) usernames and...

The Week That Was: Crises In Healthcare Communications

HOW BILLION DOLLAR DEALS WILL IMPACT YOUR HOSPITAL BILL Last Thursday, we all learned that big deal making in healthcare is not dead, as Abbott acquired St. Judes Medical and Sanofi made a hostile offer for Medivation. Abbott’s acquisition of...

April 4, 2016

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The Week That Was: Crises in Healthcare Communications

PFIZER GETS PUNKED IN A NOT-SO-FUNNNY APRIL FOOLS’ Our Inboxes spilled over last Friday thanks to many of you. No, Martin Shkreli is not back… in fact, he’s uncharacteristically hunkering down. Apparently, the reason for the influx was that many...

The Week That Was: Crises in Healthcare Communications

A STEP BACK FOR HUMANITY… AND ARTIFICIAL INTELLIGENCE Riddle me this readers, if you were an executive developer at Microsoft with too much time on your hands, what would you choose to do? The answer is clear: develop an artificial...

The Week That Was: Crises in Healthcare Communications

THE BART TWITTER HANDLE IS #FLAWSOME As fellow straphangers, we appreciate the plight of frustrated San Franciscans as they awaited delayed trains last Tuesday when the Bay Area Rapid Transit (BART) system, was if fact, not very rapid at all....

The Week That Was: Crises In Healthcare Communications

HAS BANKING’S BOUNTIES HIT THE UPPER BOUNDS? Perhaps. Last week, Deutsche Bank said it will cut 2015 bonuses by 17% (though it is still paying out a whopping $2.7 billion). Deutsche’s co-CEO John Cryan cited the cause for the cuts...